Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

CRM 2009 Forecast - Part 1 -Sticking My Neck Out

(8)Mobile CRM will be in increasing demand by sales organizations in particular - and vendors will continue to invest in it, downturn or not(6)There is a divergence of interest between how large enterprises will look at and buy CRM 2.0 (Social CRM) and how small businesses will do the same

November 25, 2008 by


CRM 2009 Forecast: How'd I Do in 2008? Gimme A High Four!

Usually, when I begin my forecast for the coming year, I like to look at how I did the previous year - which is usually disconcerting to say the least.  So, in honor of my first non-intro post for this ZDNET blog, I'm going to be nakedly transparent and show you exactly how I did from last year - with some self-congratulation and some self-deprecation.

November 18, 2008 by


CRM 2.0 = The Conversation - But First....The Intro

This is my first post for ZDNET.  I'm back from a 10 day cruise to the Caribbean - had a great time - came back to the economy worse than what I left - though gas prices are great - and I'm feeling relaxed anyway - so I thought it might be a good time to introduce you to either a) why I'm doing this blog for ZDNET or b) me - depending on how closely you follow CRM.

November 17, 2008 by