Gamification

Libe Goad
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Libe Goad

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Libe Goad

Libe Goad

Texas native Libe Goad resides in New York City and has spent the past decade covering technology and video games for publications including Blender, PC Magazine, Bust, Seventeen and Sync.

Libe is currently the Editor-in-Chief of AOL's award-winning Games.com group, covering the growing social and casual games industry. Previously, she reported on consumer technology news for PC Magazine and other Ziff Davis properties and was the Editor-at-Large for gaming enthusiast site HappyPuppy.com. In 1999, Goad founded the one of the first women-targeted gaming/technology websites, GameGal.com.

A semi-regular TV talking head on CNBC, Bloomberg News, ABC, CBS, NBC and others, Libe has been named one of the 50 Most Influential Games journalists by Next-Generation, and has served as a judge for Spike TV's VGA awards, the E3 Game Critics Awards, and Independent Games Festival Awards.

About Gamification

Tracking the hot trend of gamification -- using game-like elements to boost engagement in everything from social games, such as Zynga's FarmVille, to losing weight and staying on top of your finances.

  • Google ‘Zerg Rush’ and let the game begin

    By Libe Goad | April 27, 2012, 7:47am PDT

    If you head to Google today and search for ‘Zerg Rush,’ you’ll get the appropriate search results and soon find your page bombarded by an onslaught of ‘O’s that will eat...

  • Green gaming for Earth Day

    By Libe Goad | April 22, 2012, 3:17pm PDT

    It’s hard to argue about the evils of gamification when it’s being used to inspire people and corporations to act responsibly, whether that’s to improve your waistline, learn basic mathematics...

  • Gesture control — from Kinect games to Samsung Smart TV

    By Libe Goad | April 18, 2012, 5:34am PDT

    The first really major consumer hardware application for gesture control was Microsoft’s Kinect. This high-tech camera accessory plugged into an Xbox 360 to add gesture and motion...

  • Nike Fuelband’s quest to ‘turn every day into a game’

    By Libe Goad | April 1, 2012, 2:31pm PDT

    The Nike+ FuelBand has appeared on my radar several times from several sources over the past few weeks. In each case, this high-tech exercise-tracking wristband has so inspired the people who...

  • Draw Something seems to be onto, well, something

    By Libe Goad | March 22, 2012, 4:39am PDT

    Unless you’ve been hiding out under a rock (and even then) chances are you’re at least aware of the hit new mobile/social game called Draw Something. From casual game-maker OMGPOP...

  • Zombies, Run for iOS turns your workout into a real-life action adventure game

    By Libe Goad | March 17, 2012, 11:28am PDT

    It doesn’t matter where you run. It doesn’t matter how fast you run. It doesn’t matter how far you run. Just run. That’s the slogan for the new Zombies Run app for iOS, an...

  • BadgeVille rolls out gamification SDK for iOS, Android

    By Libe Goad | March 6, 2012, 9:00am PST

    If you’ve been thinking, “Hmm, how can I gamify my mobile apps?” — BadgeVille purports to have the answer. Today, the company officially releases its Mobile Software Development Kit for iOS...

  • It’s game on for iPads in NYC taxis

    By Libe Goad | March 3, 2012, 3:00pm PST

    A recently approved proposal to allow iPads to be installed in NYC taxis offers some very interesting possibilities, putting what may be the world’s most popular game-playing gadget...

  • Gamification Summit 2012 promises new ‘inspirational format’

    By Libe Goad | March 3, 2012, 2:45pm PST

    The conference entirely devoted to the topic of using game-like mechanics to enhance real life is back, and will be held in San Francisco June 19-21. The three-day conference, called The...

  • Game makers play the Kickstarter game

    By Libe Goad | February 19, 2012, 1:02pm PST

    Over the past week we’ve witnessed a fascinating phenomenon in games. Double Fine, a game developer run by lauded game maker Tim Schafer (Secret of Monkey Island, Psychonauts), asked fans to...

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