Dion Hinchcliffe

Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises. He is currently Chief Strategy Officer at the digital business transformation firm Adjuvi. A veteran of enterprise IT, Dion has been working for two decades with leading-edge methods to bridge the widening gap between business and technology. He has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture. Dion still works in the trenches with clients in the Fortune 1000, government, and Internet startup community. He is also a sought-after keynote speaker and is co-author of several books on 2.0 subjects including Web 2.0 Architectures from O'Reilly as well as the best-selling Social Business By Design from John Wiley & Sons (May, 2012.)

Latest Posts

Measuring community health: Achieving balanced social media growth

Measuring community health: Achieving balanced social media growth

Creating successful online communities is still more art than science, yet techniques and frameworks are now emerging to turn social business into a real discipline. This week we take a look at a new case study that explores metrics that can measure the intrinsic health of communities instead of looking purely at size as the defining barometer.

published September 28, 2011 by

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Adopting social media in 'difficult' businesses

Adopting social media in 'difficult' businesses

Regulated industries often have a difficult time adopting social media beyond simple outbound marketing. Fortunately, engaging with the marketplace and getting into the more interesting and valuable scenarios, such as Social CRM, is getting easier as solutions and frameworks for dealing with the legal and compliance issues emerge. I examine the recent discussions from a major financial services conference and summarize potential solutions.

published September 22, 2011 by

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As customer engagement evolves, Social CRM poised for major growth

As customer engagement evolves, Social CRM poised for major growth

With the Social CRM industry expected to top $1 billion in revenue in 2012, it's growing faster that just about any other segment of social business. Yet the classic challenges of dealing with newly empowered customers but slow-evolving enterprise processes are likely to mean plenty of lost opportunity. To catch up, how can companies better re-conceive the way that they will engage with the customers?

published September 9, 2011 by

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The promise and challenges of Benioff's social enterprise vision

The promise and challenges of Benioff's social enterprise vision

Salesforce's Marc Benioff continued his now-epic stream of social business thought leadership at this week's Dreamforce 2011 in San Francisco. The messaging was certainly world class and the slew of announcements this week will address many of the shortcomings or feature gaps in its social software product line. But is a company whose roots are in sales automation and cloud-based SaaS the right firm to take organizations fully into the social world of the 21st century?

published September 1, 2011 by

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Social business holds steady gap behind consumer social media

Social business holds steady gap behind consumer social media

The global growth of social media as a mainstream trend is the subject of regular news headlines these days. Yet the assumption is that most enterprises are either taking a wait-and-see attitude or are hopelessly behind consumer trends. The surprise is that enterprises have actually been holding steady behind the consumer world as they look towards the future of their workplace.

published August 27, 2011 by

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Finding the right person within your organization

Finding the right person within your organization

Understanding who knows what inside today's modern organizations can be an exercise in frustration, especially when you're trying to get things accomplished in tight timelines. Social software that delivers insight into the community can help by making it easier to find the right person. SAP's Scott Lawley explores how, by leveraging community connections and interactions, a series of expertise dimensions can be measured, computed, and put to good use to improve collaboration.

published August 19, 2011 by

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The enterprise opportunity of Big Data: Closing the "clue gap"

The enterprise opportunity of Big Data: Closing the "clue gap"

As accumulated information has become a top-line asset in large companies, the ability to tap into it and release value from it is not growing to match in most traditional firms. Yet this information is currently growing exponentially and becoming a challenge in its own right. Enter Big Data, one of the year's most interesting technology stories. Big Data offers the promise of reaching the value that's increasingly moving outside the scope of traditional IT approaches to deal with in using innovative new technologies. Smart organizations can apply Big Data methods to solve existing business problems, implement new business models, and drive growth in innovative new ways. That is, if they can find a way to move beyond their parochial ways.

published August 15, 2011 by

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Should professional social networks make a play for the enterprise?

Should professional social networks make a play for the enterprise?

Social software has been making its way into the enterprise for a while, but usually from vendors that are experts at enterprise needs. Now it appears that professional social networks on the Internet will make an attempt at the space. What will this mean given that they already have a large percentage of your workers using their services externally today, yet little practical enterprise experience?

published August 13, 2011 by

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Jive seeks to up IT's game with social apps

Jive seeks to up IT's game with social apps

While app stores have become enormously popular with users, particularly on mobile devices, they are now moving to the enterprise. The new Jive Apps Market provides an interesting approach that combines apps with direct integration into the flow of a worker's primary social experience. Not to be outdone, Apps Market is also designed to appeal to IT as well. It will be one of the enterprise app stores to watch closely.

published August 3, 2011 by

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Enabling collaboration with open APIs

Enabling collaboration with open APIs

It's long been easy to connect applications together on the Web, particularly in social media. But we're only now finally starting to see real progress on moving these lessons into the enterprise. With the advent of a new customer service API that uses the lessons from the open API world, this may at long last happen, to the real benefit of end users and customers.

published June 18, 2011 by

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Reconciling the enterprise IT portfolio with social media

Reconciling the enterprise IT portfolio with social media

With social media features popping up inside existing enterprise applications combined with the crush of enterprise-ready social business platforms, figuring out how to situate social media on an intranet, in content/document management, and within functional verticals inside the has become a significant challenge. Here are some of the key issues for sorting out social media and IT strategy in today's fast moving marketplace.

published June 5, 2011 by

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Enterprise app stores arrive; IT departments nonplussed

Enterprise app stores arrive; IT departments nonplussed

While app stores have become very popular in the consumer world -- especially on mobile devices -- they haven't been as popular in the enterprise. However, newer offerings and a growing expectation by workers that app stores offer selection, convenience, and better prices is changing the landscape. IT departments now have their work cut out for them to ensure their own needs are met.

published May 21, 2011 by

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How social media and big data will unleash what we know

How social media and big data will unleash what we know

Today social media generates more information in a short period of time than was previously available in the entire world a few generations ago. Making sense of it and understanding what it means for your business will require all new technologies and techniques, including the emerging field of big data.

published May 12, 2011 by

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