While app stores have become enormously popular with users, particularly on mobile devices, they are now moving to the enterprise. The new Jive Apps Market provides an interesting approach that combines apps with direct integration into the flow of a worker's primary social experience. Not to be outdone, Apps Market is also designed to appeal to IT as well. It will be one of the enterprise app stores to watch closely.
Enterprise Web 2.0
Dion Hinchcliffe on leveraging the convergence of IT and the next generation of the Web.
Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises. He is currently Chief Strategy Officer at the digital business transformation firm Adjuvi. A veteran of enterprise IT, Dion has been working for two decades with leading-edge methods to bridge the widening gap between business and technology. He has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture. Dion still works in the trenches with clients in the Fortune 1000, government, and Internet startup community. He is also a sought-after keynote speaker and is co-author of several books on 2.0 subjects including Web 2.0 Architectures from O'Reilly as well as the best-selling Social Business By Design from John Wiley & Sons (May, 2012.)
The means to connect social networks and software applications together have existed for years but haven't been very open or useful enough to reach critical mass. That's been changing as OpenSocial has continued to doggedly improve and mature. The latest version has a chance to go mainstream, the question is if users will find the features compelling enough to use.
It's long been easy to connect applications together on the Web, particularly in social media. But we're only now finally starting to see real progress on moving these lessons into the enterprise. With the advent of a new customer service API that uses the lessons from the open API world, this may at long last happen, to the real benefit of end users and customers.
With social media features popping up inside existing enterprise applications combined with the crush of enterprise-ready social business platforms, figuring out how to situate social media on an intranet, in content/document management, and within functional verticals inside the has become a significant challenge. Here are some of the key issues for sorting out social media and IT strategy in today's fast moving marketplace.
While app stores have become very popular in the consumer world -- especially on mobile devices -- they haven't been as popular in the enterprise. However, newer offerings and a growing expectation by workers that app stores offer selection, convenience, and better prices is changing the landscape. IT departments now have their work cut out for them to ensure their own needs are met.
Today social media generates more information in a short period of time than was previously available in the entire world a few generations ago. Making sense of it and understanding what it means for your business will require all new technologies and techniques, including the emerging field of big data.
Enterprise social media is often touted as a more modern and capable way of communicating that is inherently more open and transparent. Yet it's the ability of these tools to keep collaborative alive and thriving over time that provides much of the value to businesses looking to retain worker knowledge, train up new hires, and get the level of reuse that they ought to from their hard-won organizational experience.
Social business is starting to get serious attention as an industry, like social media recently has in the investment community. I take a close look at where the action has been when it comes to the places Enterprise 2.0 is most likely to thrive.
The latest surveys continue to show the social computing provides real business benefits, but is it really as rosy as all that? I take a closer look at what benefits are consistently reported with Enterprise 2.0 and Social Business while looking at where the actual value lies.
For many, the giant size of today's social software suites is too much, while the simple functional focus of individual social apps isn't enough. How can enterprises best cope with this bloat vs. refinement divide? The answer partially lies in how control of IT software selection and acquisition is going to change over the next half decade.
Social media is used inside about three quarters of enterprises today. Yet is still only scratching the surface of how it can enable better communication, collaboration, and bottom-line results. Where are Enterprise 2.0 leaders coming from that are driving organizations towards success today?
Two thirds of organizations today have sprinkled some kind of social media pixie dust on their intranets, yet for most businesses today they are still well behind the state-of-the-art compared to what most users have in their personal lives. Yet there is mounting evidence that despite the concerns that organizations have, social can be a real benefit. I explore these issues and more as companies start moving to Intranet 2.0 in a serious way post-recession.
With a new survey showing that the majority of people on the Web are willing to co-create, crowdsourcing is looking like a repeatable, reliable way to outsource work and partner with online communities to create concrete results. Crowdsourcing has become increasingly attractive to small businesses as well as enterprises. Yet this category remains stubbornly in the experimentation phase even as some firms start racking up significant wins. Here are the pros and cons of this approach as well as how companies get started in what is shaping up to be one of the most significant new approaches to global business in this century.
It's a story as old as the IT department: New technology arrives in the market, it makes some type of work easier to accomplish, the business asks for it, and IT reacts and delivers it. Not always however, and usually somewhat slowly. It was this way with PCs, it was this way with the Internet, and now IT is faced with what is turning out to be a veritable perfect storm of technology and social change. Will a new vision of IT (let's call it CoIT) let us resolve this perfect storm?
There's been some useful and interesting discussion in the blogosphere recently about collaborative social tools and their potential to improve business performance. Especially good takes have come from Hutch Carpenter, Sameer Patel, Ross Dawson, and ZDNet's own Dennis Howlett.At the core of this discussion is this essential question: Can social tools reach the "hard numbers" part of a business enough to make a real difference?
The best of ZDNet, delivered
- 1 The "Big Five" IT trends of the next half decade: Mobile, social, cloud, consumerization, and big data
- 2 The enterprise technologies to watch in 2014
- 3 The new digital workplace: How enterprises are preparing for the future of work
- 4 20 contemporary enterprise collaboration tools
- 5 Today's enterprise collaboration landscape: Cloudy, social, mobile