The latest surveys continue to show the social computing provides real business benefits, but is it really as rosy as all that? I take a closer look at what benefits are consistently reported with Enterprise 2.0 and Social Business while looking at where the actual value lies.
Enterprise Web 2.0
Dion Hinchcliffe on leveraging the convergence of IT and the next generation of the Web.
Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises.
For many, the giant size of today's social software suites is too much, while the simple functional focus of individual social apps isn't enough. How can enterprises best cope with this bloat vs. refinement divide? The answer partially lies in how control of IT software selection and acquisition is going to change over the next half decade.
Social media is used inside about three quarters of enterprises today. Yet is still only scratching the surface of how it can enable better communication, collaboration, and bottom-line results. Where are Enterprise 2.0 leaders coming from that are driving organizations towards success today?
Two thirds of organizations today have sprinkled some kind of social media pixie dust on their intranets, yet for most businesses today they are still well behind the state-of-the-art compared to what most users have in their personal lives. Yet there is mounting evidence that despite the concerns that organizations have, social can be a real benefit. I explore these issues and more as companies start moving to Intranet 2.0 in a serious way post-recession.
With a new survey showing that the majority of people on the Web are willing to co-create, crowdsourcing is looking like a repeatable, reliable way to outsource work and partner with online communities to create concrete results. Crowdsourcing has become increasingly attractive to small businesses as well as enterprises. Yet this category remains stubbornly in the experimentation phase even as some firms start racking up significant wins. Here are the pros and cons of this approach as well as how companies get started in what is shaping up to be one of the most significant new approaches to global business in this century.
It's a story as old as the IT department: New technology arrives in the market, it makes some type of work easier to accomplish, the business asks for it, and IT reacts and delivers it. Not always however, and usually somewhat slowly. It was this way with PCs, it was this way with the Internet, and now IT is faced with what is turning out to be a veritable perfect storm of technology and social change. Will a new vision of IT (let's call it CoIT) let us resolve this perfect storm?
There's been some useful and interesting discussion in the blogosphere recently about collaborative social tools and their potential to improve business performance. Especially good takes have come from Hutch Carpenter, Sameer Patel, Ross Dawson, and ZDNet's own Dennis Howlett.At the core of this discussion is this essential question: Can social tools reach the "hard numbers" part of a business enough to make a real difference?
While the debate continues on about whether consumer social networking is an effective model for how we should run our organizations in the future, one under-appreciated online phenomenon is quietly and steadily remaking the very notion of business itself.The world of online communities has evolved with social computing to become one of the most powerful new models for getting work done. Read my exploration of "When online communities go to work."
Though smaller than in year's past, Germany's CeBIT trade show in Hanover this week remains one of the giants of the industry and is a must-attend event for much of Europe's technology leaders. For the last two years, I have been participating in Webciety, a show within a show that explores the emerging 21st century digital lifestyle.Here is a breakdown of how Europe is looking at Enterprise 2.0 adoption and how it affects us as well.
Marc Benioff, CEO of Salesforce, the well-known CRM and cloud computing company (and now soon-to-be social software vendor) wrote a guest post on TechCrunch late last week making the case for “why enterprise software should take its cues from Facebook and become more social.” What then does this mean for the future of IT and what impacts will social computing ultimately have on the enterprise.