Social software has been making its way into the enterprise for a while, but usually from vendors that are experts at enterprise needs. Now it appears that professional social networks on the Internet will make an attempt at the space. What will this mean given that they already have a large percentage of your workers using their services externally today, yet little practical enterprise experience?
Enterprise Web 2.0
Dion Hinchcliffe on leveraging the convergence of IT and the next generation of the Web.
Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises.
While app stores have become enormously popular with users, particularly on mobile devices, they are now moving to the enterprise. The new Jive Apps Market provides an interesting approach that combines apps with direct integration into the flow of a worker's primary social experience. Not to be outdone, Apps Market is also designed to appeal to IT as well. It will be one of the enterprise app stores to watch closely.
The means to connect social networks and software applications together have existed for years but haven't been very open or useful enough to reach critical mass. That's been changing as OpenSocial has continued to doggedly improve and mature. The latest version has a chance to go mainstream, the question is if users will find the features compelling enough to use.
It's long been easy to connect applications together on the Web, particularly in social media. But we're only now finally starting to see real progress on moving these lessons into the enterprise. With the advent of a new customer service API that uses the lessons from the open API world, this may at long last happen, to the real benefit of end users and customers.
With social media features popping up inside existing enterprise applications combined with the crush of enterprise-ready social business platforms, figuring out how to situate social media on an intranet, in content/document management, and within functional verticals inside the has become a significant challenge. Here are some of the key issues for sorting out social media and IT strategy in today's fast moving marketplace.
While app stores have become very popular in the consumer world -- especially on mobile devices -- they haven't been as popular in the enterprise. However, newer offerings and a growing expectation by workers that app stores offer selection, convenience, and better prices is changing the landscape. IT departments now have their work cut out for them to ensure their own needs are met.
Today social media generates more information in a short period of time than was previously available in the entire world a few generations ago. Making sense of it and understanding what it means for your business will require all new technologies and techniques, including the emerging field of big data.
Enterprise social media is often touted as a more modern and capable way of communicating that is inherently more open and transparent. Yet it's the ability of these tools to keep collaborative alive and thriving over time that provides much of the value to businesses looking to retain worker knowledge, train up new hires, and get the level of reuse that they ought to from their hard-won organizational experience.
Social business is starting to get serious attention as an industry, like social media recently has in the investment community. I take a close look at where the action has been when it comes to the places Enterprise 2.0 is most likely to thrive.
The latest surveys continue to show the social computing provides real business benefits, but is it really as rosy as all that? I take a closer look at what benefits are consistently reported with Enterprise 2.0 and Social Business while looking at where the actual value lies.