Phil Wainewright

Since 1998, Phil Wainewright has been a thought leader in cloud computing as a blogger, analyst and consultant. He founded pioneering website ASPnews.com, and later Loosely Coupled, which covered enterprise adoption of web services and SOA. As CEO of strategic consulting group Procullux Ventures, he has developed an evaluation framework to help ISVs and enterprises select cloud platforms, and advises US and European vendors on messaging, positioning and go-to-market. His newest role as an industry advocate is vice-president of EuroCloud.

Latest Posts

Google retreats back to Web 1.0

Google retreats back to Web 1.0

In withdrawing its seminal search API, Google signals its failure to emulate the success of Amazon in monetizing API services. Will Google now face up to its true destiny or will it retreat further into Web 1.0 business models?

December 20, 2006 by in Tech Industry

Google's achilles heel

Google's achilles heel

There's a paradox at the heart of Google's success that highlights the location of its Achilles' heel. A paradox that gives Google no incentive to fix the vulnerability until a competitor starts exploiting it.

December 13, 2006 by in Google

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