Selling HR software today requires attention to whether your customers want or appreciate a suite, specialized capabilities or ease of integration. Different kinds of solutions have to be marketed with a skill towards what different buyers want or need. Here's what some vendors are doing in this regard.
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Many writers explore just one tech sector. Brian looks at the entire tech ecosystem to better understand the often conflicted relationships between software vendors, integrators, outsourcers and more.
Brian is currently CEO of TechVentive, a strategy consultancy serving technology providers and other firms. He is also a research analyst with Vital Analysis.
Customer experience has to be more than just CRM with some social content awareness. But, beyond the functional shortcomings of these products, the real challenge may be in finding someone to buy the whole enchilada.
Adaptive Planning and Kyriba show that large enterprises are also embracing cloud solutions for critical financial tasks. Is the chasm being crossed for large enterprises, too?
Previously, ERP software was either on-premises or cloud-based. Then, the cloud products were split into single and multi-tenant options. Acumatica has added even more options for its customers and partners each of which could appeal to a different kind of buyer. Will it help drive sales and broaden the solution's appeal?
A summer full of interviews with CFOs and controllers reveals that cloud financial accounting software has 'crossed the chasm'. But, this may just be part of a larger adoption story as many financial executives reported using five or more cloud solutions in their firm.
User interface/user experience makeovers are all the rage in the ERP space. SAP is using a Pareto approach and a couple of new tools to redefine, simplify and beautify the user experience for its customers.
User interface work is consuming the R&D budgets of ERP vendors everywhere. Products designed for the client server or Web 1.0 world really need re-developing. Infor has gotten out front, but efforts by Sage, SAP and SumTotal are right behind them.
SAP is shifting. The brand is changing to embrace more than just big customers. The product lines are getting more cloud-y. And the partners are a mixed lot with some selling to SMBs and others to huge entities. But these changes will impact the partners and specific product lines, too. How will it sort out?
Cloud is hot, salaries are increasing, demand for hot tech skills is really getting big but what should a company do? If your firm is thinking of launching raids on a competitor for hot skills, read this first. You may have a bigger, long-term and structural problem instead.
The cloud application software space is far from static. It has already evolved a lot and more changes are just around the corner. To see where the market is moving next, read on.