Brian Sommer

Brian is currently CEO of TechVentive, a strategy consultancy serving technology providers and other firms. He is also a research analyst with Vital Analysis.

Latest Posts

Benioff’s 2013 (NOT 2012) DreamForce Day 1 Keynote

Marc Benioff does a great job of setting the tone and direction of the software space. If you missed Dreamforce 2012, you might feel a bit left out. But, if you'd like to get a jump on next year's event, read Marc's Keynote for 2013. It's got vision to spare and should make a lot of software firms envious.

September 29, 2012 by

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HR & Innovation

Lots of innovation is popping up in HR. But, the innovation may be springing up because of the actions of job seekers and employees but not the creators of HR software. In this four part series, we look at the impact these innovations are having on HR processes; how mobile, social, video and other tech is changing HR processes; and, what vendors need to bring to the upcoming HR Technology Conference in October.

August 20, 2012 by

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NorthgateArinso - An evolving HR solution

Software markets are very fluid. A vendor that had a major competitive differentiator can suddenly find itself needing another. How many payroll service providers have morphed from being a major HR BPO provider to a solutions firm with BPaaS and options for global payroll in 110 countries? Will they need more?

August 19, 2012 by


Executive Interview - Mark Galloway and how tech sales are changing (Part II)

Selling technology is different today. The buyer expects a different, more informed seller - a seller that knows their business, industry and the problems ailing them. They also want a seller that asks insightful questions. If you're still asking "So, what's keeping you awake at night" to your prospects, they're probably not loving you. Here's part II of my interview with Mark Galloway of OppSource.

July 29, 2012 by

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