It has finally happened...Thailand's leading daily deals Web site, Ensogo, has been taken over--not by Groupon, but by the powerhouse's U.
The ins-and-outs of Thailand's tech industry.
Dwight Turner is an American social media addict living in Bangkok. He especially loves gadgets, photography, and examining the ways society interacts with emerging forms of technology.
Google has launched a new initiative in Thailand aimed at getting Thai businesses online and making more of the potential of the Internet.The Nation reports that the initiative, which is being launched first in Southeast Asia through Thailand, is in partnership with the Office of SME Promotion (OSMEP), the Thai eCommerce Association, Dot Arai and Web Biz.
More observant readers will have noticed that Google is making a big push in Thailand this month having launched a series of television commercials and increased its local visibility with TV and print media interviews, event appearances and a press event (which I disappointed to be unable to attend...this time).
The past week has seen three of Thailand's most prominent brands each unveil new, digital marketing campaigns demonstrating that the Internet--whilst only reaching 20 million of Thailand 65 million plus population--remains an important platform for communication.First up, mobile operator DTAC has been taking advantage of Twitter's promoted services through a tieup with digital agency, McFiva, which holds Twitter advertising rights in Thailand, as I revealed last month.
After an absence of six months, Web Wednesday is back in Thailand with the next event scheduled for Jun. 8 at its regular venue, Route 66.
It's election time in Thailand, which sees the country's media sharpen its focus on politics, parties and prime ministerial candidates. The growth in use of social media across the country has seen politicians increasingly giving platforms like Twitter and Facebook significant focus among their communications, particularly during the election.
It's one of the world's few markets without public 3G. Its mobile industry combines government-owned and privately-held companies.
Bangkok-based digital agency McFiva has won the rights to manage adverts for Twitter in Thailand according to the Bangkok Post.The news, which comes hot on the heels of the announcement of a Facebook ad partner for Southeast Asia, demonstrates the speed in which the country's appetite for social media has grown over the last 18 months.
The last 12 months have seen a huge increase in the usage of digital media in Thailand, and Bangkok in particular.This year, we're beginning to see a response from companies, not just big brands like Central, Nike, Starbucks and the usual suspects, but the kind of business that could genuinely benefit from the use of Twitter, Facebook, search engine optimization, social ads and other Web 2.
Back in September last year, I wrote about group-buying in Thailand for CNN Go, commenting that the industry was "set to take off in a major way".Fast forward more than six months to today, the group-buying industry has arguably yet to gain the momentum I foresaw.