It's election time in Thailand, which sees the country's media sharpen its focus on politics, parties and prime ministerial candidates. The growth in use of social media across the country has seen politicians increasingly giving platforms like Twitter and Facebook significant focus among their communications, particularly during the election.
The ins-and-outs of Thailand's tech industry.
<p>Dwight Turner is an American social media addict living in Bangkok. He especially loves gadgets, photography, and examining the ways society interacts with emerging forms of technology. </p>
It's one of the world's few markets without public 3G. Its mobile industry combines government-owned and privately-held companies.
Bangkok-based digital agency McFiva has won the rights to manage adverts for Twitter in Thailand according to the Bangkok Post.The news, which comes hot on the heels of the announcement of a Facebook ad partner for Southeast Asia, demonstrates the speed in which the country's appetite for social media has grown over the last 18 months.
The last 12 months have seen a huge increase in the usage of digital media in Thailand, and Bangkok in particular.This year, we're beginning to see a response from companies, not just big brands like Central, Nike, Starbucks and the usual suspects, but the kind of business that could genuinely benefit from the use of Twitter, Facebook, search engine optimization, social ads and other Web 2.
Back in September last year, I wrote about group-buying in Thailand for CNN Go, commenting that the industry was "set to take off in a major way".Fast forward more than six months to today, the group-buying industry has arguably yet to gain the momentum I foresaw.
Facebook has given a clear indication of its intent to monetize its vast popularity in Southeast Asia after agreeing to a deal which sees Admax Network, one of the region's most prominent online ad networks, appointed "Official Advertising Sales Representative in Southeast Asian Countries" tasked with helping brands "engage with their customers on Facebook across the region".
Tablet computers are the second biggest driver of mobile broadband in Asia according to new data from Ovum released Wednesday.Smartphones were, unsurprisingly, found to be the biggest driver while netbooks and laptops, which were the key growth driver last year, falling to third place this year.
There's no doubt that True Move stole a major march on its competition when it took the iPhone exclusively when the device first arrived on Thai shores legitimately in January 2009.Back then, True Move's chief executive Supachai Chearavanont described the response to launching the iPhone 3G as "beyond expectation", as more than 5,000 waiting customers marked the beginning of Thailand's obsession with the iPhone.
The secret of social media growth in Asia was let out of the bag in a major way last year.The popularity of Twitter in Japan, Indonesia's growing Facebook membership and China's unique digital landscape are just three subjects that gained international recognition.
Having been offline on vacation, during which I spend a fair amount of time travelling, I got thinking...a dangerous thing I know.
I'm hugely honored and excited to be here and blogging at ZDNet Asia.I'm already an avid blogger here in Thailand, covering social media, tech and digital in Asia, where I discuss my thoughts on technology and digital in the local business world.
The best of ZDNet, delivered
- 1 Groupon-rival LivingSocial moves into Asia, snaps up Thailand's Ensogo
- 2 Thailand's Prime Minister and 190,000 lost Twitter followers
- 3 Twitter's promoted advertising services coming to Thailand
- 4 Social interaction with customers works best on Web sites
- 5 Why Facebook will inspire Thailand's group-buying scene