Here they come... Organic, Scheming, and Controlled Customers, are you ready to roll with them? Guest Post
The discussion around the social customer has been going on for several years now and, I think, we've reached a point where, minimally, we can all agree that there is a social customer - a kind of customer who didn't exist (in terms of how they communicate) a decade (or even sooner) ago. But what we haven't really looked at, and this goes to the heart of the discussion around customer engagement is what kinds of social customers are there.