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Microsoft $6 billion punch to Google: aQuantive trumps DoubleClick?

Microsoft $6 billion punch to Google: aQuantive trumps DoubleClick?

NEWS FLASH: Microsoft to Acquire aQuantive, Inc; Company details plans to build Internet-wide advertising platform for advertisers, publishers and ad agencies.That is exactly how I learned the news while attending the Google CEO keynote this morning at the Personal Democracy Forum underway in downtown Manhattan, straight from a Lehman Brothers Investment Banker I happened to be sitting next to who graciously shared the alert via his Blackberry.

May 18, 2007 by