Google took a simple concept - text keywords - and became an Internet leader. In most markets, Google has the search market share lead and management is looking to expand into new markets. The search giant hasn't quite found its next big hit, but Google Apps and Android are promising extensions of the business. The game plan for Google: Expand into new markets like mobile and grow advertising revenue. Google is also dabbling in everything from broadband to power management to alternative energy. The company is well positioned to benefit from cloud computing and the consumerization of IT.
Articles about Google
Google Voice SMS is now integrated into Hangouts (and you can use your Google Voice number). Here's how to get everything working.
Eric Schmidt argues that the competition between Android and iOS is brutal and benefits the world. But is this small screen skirmish really the battle of computing? Where does the cloud and social play into the mix?
Google bringing Android apps to Chrome OS puts the company in a better position to merge the two OSes.
What are some of the best, free business-related apps for Android devices on the market?
Compiled from ZDNet's Google Voice article series, Mastering Google Voice: A primer for home users and small businesses owners, gives you just about everything you need to know to get the most out...
The tech giant has revealed plans to build a gigantic data center in the Netherlands.
Company expects to provide the service to all Android users - but the free offering will be limited.
iOS and Windows Phone devices have a total market share of less than three percent, according to study.
Students chosen for the top prizes led experiments ranging from the study of soil to solve the global food crisis to the use of wearables to treat Alzheimer's patients.
Samsung has lost share in the fastest growing and largest smartphone market in the world, only to be further upstaged by the recently-launched, value-packed Android Ones. It will take some doing for the Korean leviathan to preserve its dominance in India
Google no longer considers it necessary for Gmail users to have a Google+ profile.
Look out, Windows! With Google starting to bring over a million Android apps to Chromebooks, the Windows PC is going to face a real challenge.
Google is turning to locals to help build out Street View imagery as it takes its mapping services to pastures new.
Google's upcoming Android L operating system will offer default data encryption, mirroring the functionality in Apple's iOS 8 and the new iPhone 6 range.