Google took a simple concept - text keywords - and became an Internet leader. In most markets, Google has the search market share lead and management is looking to expand into new markets. The search giant hasn't quite found its next big hit, but Google Apps and Android are promising extensions of the business. The game plan for Google: Expand into new markets like mobile and grow advertising revenue. Google is also dabbling in everything from broadband to power management to alternative energy. The company is well positioned to benefit from cloud computing and the consumerization of IT.

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Google fires anti-diversity engineer

Google fires anti-diversity engineer

While CEO Sundar Pichai has emphasised the importance of employees feeling safe to express their views, Google has fired the engineer responsible for the internal memo arguing that biology is the cause of gender inequality in the tech industry.

August 8, 2017 by in Tech Industry

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