Google took a simple concept - text keywords - and became an Internet leader. In most markets, Google has the search market share lead and management is looking to expand into new markets. The search giant hasn't quite found its next big hit, but Google Apps and Android are promising extensions of the business. The game plan for Google: Expand into new markets like mobile and grow advertising revenue. Google is also dabbling in everything from broadband to power management to alternative energy. The company is well positioned to benefit from cloud computing and the consumerization of IT.

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Articles about Google

Google feeling the pinch?

ZDNet correspondent Sumi Das talks with senior editor Sam Diaz about Google's financial future according to Global Equities Research analyst Trip Chowdhry. Diaz also discusses what the outlook may mean for the company's employees and its competitors.

December 2, 2008 in Google

Larry Brilliant outlines Google's giving strategies

At the Dreamforce conference in San Francisco, Larry Brilliant, executive director of, declares that Google ripped off Salesforce's 1/1/1 model--and the company is proud of it. The model calls for a company to give 1 percent of its time, 1 percent of its equity, and 1 percent of its product to charity. Brilliant also notes that Google focuses on areas where its area of expertise--technology--can do the most good, and explains why nonprofits ask to use Google Earth more often than asking for money.

November 5, 2008 in Google

Ballmer's quest to compete with Google

At a Churchill Club event in Santa Clara, Calif., Microsoft CEO Steve Ballmer talks to Ann Winblad, a partner at Hummer Winblad Venture Partners, on its long-term strategy to battle Google in the search market. Ballmer says that to succeed, the company will have to find a way to change the experience and the economics of search, redefining the category.

September 26, 2008 in Google

A 'Social Silicon Valley'

Brazilian Journalist Gilberto Dilmenstein has transformed Sao Paulo's Villa Madelena neighborhood from one filled with crime to one filled with learning.

August 27, 2008 in Google

Google's new foray into image search

In an interview with's Andy Plesser, Google's director of product management for consumer search properties, R.J. Pittman, discusses the search giant's development of software for facial recognition and scene analysis.

July 7, 2008 in Google

Vint Cerf on video distribution

Vint Cerf, vice president and chief Internet evangelist for Google, speaks at the Personal Democracy Forum in New York Tuesday about his vision of a solution for video distribution via downloads. He says online video will be distributed in broadcast mode.

June 27, 2008 in Google

Marc Andreessen talks past and present

Marc Andreessen, co-founder of Netscape and co-author of Mosaic, sits down with John Battelle, founder and chairman of Federated Media publishing at the Web 2.0 Expo in San Francisco. Andreessen talks about his current social-networking site Ning, and the impact of Facebook apps and Google’s OpenSocial.

April 24, 2008 in Google

LinkedIn: Lloyd Taylor, VP of Technical Operations

Lloyd Taylor, vice president of technical operations at LinkedIn talks about facilitating online communications between its 17 million business professionals. He also discusses his past experience building and scaling data centres at Google and how it differs from his new role.

February 3, 2008 in Google

Ballmer: Google's growth strategy is 'insane'

Microsoft Chief Executive Steve Ballmer says the key to longtime business success is to continually come up with successful ideas. Speaking at the Stanford Graduate School of Business, he says Google is still in an early phase, in which it can milk its "one good idea." Ballmer was also asked why he dropped out of Stanford to work at Microsoft.

March 15, 2007 in Google

Google's video store

In his Las Vegas speech, company's co-founder and president of products said Google would sell some videos for as little as 99 cents.

January 6, 2006 in Google

Google Docs beta

Google Docs beta

Google Docs is a fantastic free online application that offers some exciting features. However, by virtue of being an online application, users with a slow connection will experience lag, and Docs still doesn't contain enough functionality to be a replacement for today's mainstay office suites in most businesses.

September 18, 2008 by in Cloud

First Look: Gmail

First Look: Gmail

Google's new Web mail service is free and provides a gigabyte of storage, but also raises privacy concerns. We put the beta version through its paces.

April 22, 2004 by in Collaboration

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