Ten years ago, Apple's iPhone reinvented the smartphone market, made apps commonplace and brought millions of customers to AT&T. And the iPhone platform, which accounts for a big chunk of Apple's profit, keeps improving as multiple rivals target the device.

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Apple iPhone-and-more event in pictures

Apple iPhone-and-more event in pictures

At its September 9 media event, Apple is expected to show off updates to the iPad and Apple TV along with the latest iPhones. Here's our scene-by-scene view from the Bill Graham Civic Auditorium in San Francisco.

September 9, 2015 by in Apple

'Kroll' for the iPhone

At WWDC 2008, Xavier Carrillo Costa from Digital Legends Entertainment shows off 'Kroll', a new game for the iPhone. Costa says his team built the game in just two weeks.

June 9, 2008 in iPhone

Major League Baseball pitches new app to iPhone users

At Apple's Worldwide Developers Conference in San Francisco, Jeremy Schoenherr of MLB.com demos At-Bat, a new iPhone app from Major League Baseball. Users can access statistics and information about who's pitching and batting, as well as video highlights in near real-time.

June 9, 2008 in iPhone

iPhone 3G makes its debut

At Apple WWDC 2008, Steve Jobs reveals the iPhone 3G with faster download speeds, longer battery life, GPS, a lower price, and a near worldwide release on July 11.

June 9, 2008 in iPhone

Salesforce.com apps for the iPhone

At Apple’s official launch of the iPhone software development kit, Chuck Dietrich, Salesforce.com vice president of mobile, demos new business software on the device. The tools let sales representatives manage applications such as analytics and business intelligence tools on the go. The Apple event took place at company headquarters in Cupertino, Calif.

March 6, 2008 in iPhone

Highlights from Jobs' Macworld keynote

Apple CEO Steve Jobs unveils several new hardware and software upgrades at Macworld in San Francisco. From the thin and light Mac Book Air notebook to a revamped Apple TV, News.com's Kara Tsuboi shares the highlights.

January 15, 2008 in iPhone

Steve Jobs talks iPhone at WWDC 2007

Onstage at the Worldwide Developers Conference in San Francisco Monday, Apple's CEO talks about the much-anticipated device, including how developers can write Web programs for it using the Safari engine.

June 11, 2007 in iPhone

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