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A new reality between the CMO and CIO

A new reality between the CMO and CIO

Today's rapidly shifting marketplace is pushing business innovation and agility to new levels, while the rising primacy of digital engagement and all data related to it undergoes a tug of war between the CMO and CIO. How will businesses recalibrate these strategic roles for this new reality?

February 23, 2013 by in CXO


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