Google paid $3.1 billion in hard cash for DoubleClick in a deal that could transform online advertising.
Between the Lines
Larry Dignan and other IT industry experts, blogging at the intersection of business and technology, deliver daily news and analysis on vital enterprise trends.
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.
Rachel King is a staff writer for ZDNet based in San Francisco.
Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.
One of the debutantes at the Web 2.0 Expo this week is Spock.
This week during the Dan & David Show, we were interrupted by the news that Google acquired DoubleClick. We discuss the impact of Google once again appearing to ace out Microsoft in cornering the market for online advertising.
Google has taken DoubleClick off the market for $3.1 billion in cash, giving it access another side of the online advertising world.
For the last several quarters, HP has been on a roll. CEO Mark Hurd is credited with turning the company around after the Carly Fiorina era, despite the tawdry pretexting scandal.
Next week at Moscone Center West in San Francisco, a crowd of 7,000 to 10,000 people will congregate for the Web 2.0 Expo.
When Apple's statement announcing the Leopard delay hit something just didn't seem quite right. The release was terse and barely formatted.
After a barrage of leaks about DoubleClick's potential sale to Microsoft--and then Google--things have gotten quiet. It's enough to make you go hmmm.
This a tale of two well-known handheld device makers--Research in Motion and Palm--and their standing in the market. Both companies had investor powwows this week.
Notable headlines:Larry Dignan: Apple delays Leopard; blame the iPhone. Apple puts a leash on its Leopard.