Much good discussion has come out of the GM/Apprentice ad campaign for the Chevy Tahoe that generated thousand of remixed video ads. Forrester's Charlene Li has the positive and reasonable spin on the outcome:While some people point to this campaign as an example of the failure of viral marketing and social computing, I think it points to a great success.
Between the Lines
Larry Dignan and other IT industry experts, blogging at the intersection of business and technology, deliver daily news and analysis on vital enterprise trends.
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.
Rachel King is a staff writer for ZDNet based in San Francisco.
Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.
With an possible IPO in the works for this year, NetSuite CEO Zach Nelson and team are priming the pump with a new version of NetSuite and verticals for the mid-market. Version 11.
Maybe now, the citizens of the US will recognize a largely overlooked 2005 FCC ruling for what it was: the clever positioning of a bishop in a high stakes game of chess that looks to have ended today with a checkmate of Internet neutrality (aka "net neutrality").
SAP CEO Henning Kagermann laid out his company’s long term strategy this morning at an event for developers this morning. With an addressable market of $70 billion in 2010, SAP hopes to have 50 percent of its revenues from new products, 100,000 customers (up from 32,000 today) and 40 to 45 percent (33 percent at the end of 2005) of revenue coming from the mid-market--as well as software revenue grow of 15 to 17 percent and pro forma operating margin of 30 percent.
If you ask me (and maybe VMware president Diane Green), Dell CTO Kevin Kettler has got virtualization right. According to a News.
Salesforce.com sent out a release about achieving 99.
Digital identity isn't simply about single sign on, reputation systems and the centralization of identity data by Big Brother. Rather, digital identity covers a world that many don't usually see as identity.
This morning when I checked my mail, I had dozens of email messages from my cron daemon telling me Bad ObjectDriver config: onnection error: Can't connect to local MySQL server through socket '/var/lib/mysql/mysql.sock' (111) The problem is that mysql daemon that powers my blog had died late last night and the periodic tasks I run need the database.
WebEx CEO Subrah Iyar has built an on demand software company with 1.7 million subscribers,23,000 customers, 50,000 meetings a day, over $308 million in revenue.
Speaking at Software 2006, Simon Witts, corporate vice president of the enterprise and partner group at Microsoft, went through Microsoft's enterprise software and platform strategy and mentioned Office 14. Maybe it's been bandied about, but I hadn't heard about '14.