United Airlines: Customers are Merely TransactionsIf you're a loyalty marketer and look at my United profile, you find something that would make you 4.5 on a scale of 5.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
I'd say that the headline is a bit of an understatement or maybe even a misstatement by me. Let me tell you why.
Who doesn't love style and fashion? Well, I suppose I don't love fashion, judging from my incredibly poor clothing selection skills (I rely 100% on my wife, who has mad skills when it comes to picking out good looking clothes) but I am in love with style.
If you've been reading ZDNET blogs much this week, you'll notice that there are a lot of a lot of them that are called "Dead Finger Tech" and then there is some piece of technology that follows. Us'n ZDNET bloggers have been asked to name that one piece of technology that we can't do without; that we love as we love our family and friends; that we wil take to the proverbial desert island.
"Participating in the community of the consumer."I love that phrase.
The debate and discussion about what defines Social CRM a.k.
I finally made it to Boston for the Enterprise 2.0 conference with my record intact.
I'm going to finish the book today. CRM at the Speed of Light, 4th edition will be done by the time that the day ends - though I suspect a lot sooner.
I'm heading over to the Enterprise 2.0 conference in Boston on June 22.
I have to be straight with you. I'm entering the head down, grind it, drive to the goal line when it comes to CRM at the Speed of Light's 4th edition.