Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

Brent Leary Expounds: The SMBs Rejoice

Brent Leary, who is not only my bud, but one of the leading, no, the leading, small business consultant and analyst when it comes to small business (duh!), CRM, social CRM and social media,  is someone that I want to highlight on these pages.

September 13, 2009 by


Voice of The Customer: Speech Meets Larynx at CRM Evolution 2009

Last week, I keynoted the CRM Evolution 2009 conference - probably the best conference I ever attended, though I was biased because I also chaired it - first time I ever chaired a conference - so I had the opportunity to be a participant in more than just the speech.But the keynote wasn't just for the CRM Evolution conference; it was a joint keynote for CRM Evolution 2009 (get all coverage here) and SpeechTek 2009, the annual best attended speech technology conference (get some coverage here).

August 30, 2009 by


Inside Curve: Lane Bryant Scores Plus Plus

Who doesn't love style and fashion?  Well, I suppose I don't love fashion, judging from my incredibly poor clothing selection skills (I rely 100% on my wife, who has mad skills when it comes to picking out good looking clothes) but I am in love with style.

August 2, 2009 by


Dead Finger Tech: MLB At Bat + MLB iPhone App = Summer Bliss

If you've been reading ZDNET blogs much this week, you'll notice that there are a lot of a lot of them that are called "Dead Finger Tech" and then there is some piece of technology that follows.  Us'n ZDNET bloggers have been asked to name that one piece of technology that we can't do without; that we love as we love our family and friends; that we wil take to the proverbial desert island.

July 26, 2009 by