We're heading into the forecasting homestretch now. You've seen what I'm thinking 'sup for 2009 with this post, this post, and this post.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
I forgot to write in two of my forecast segments yesterday. I think for the purposes of blaming something else, I'll blame my car accident last August for the memory loss.
Last week at this time I was throwing my neck out there forecasting some of CRM's moves in 2009 - and no one chopped it off, thank goodness. So, now, in the same spirit, I'm going to do part 2 of three and stick my hands out to be slapped for the remainder of my forecasts for 2009.
(8)Mobile CRM will be in increasing demand by sales organizations in particular - and vendors will continue to invest in it, downturn or not(6)There is a divergence of interest between how large enterprises will look at and buy CRM 2.0 (Social CRM) and how small businesses will do the same
Usually, when I begin my forecast for the coming year, I like to look at how I did the previous year - which is usually disconcerting to say the least. So, in honor of my first non-intro post for this ZDNET blog, I'm going to be nakedly transparent and show you exactly how I did from last year - with some self-congratulation and some self-deprecation.
This is my first post for ZDNET. I'm back from a 10 day cruise to the Caribbean - had a great time - came back to the economy worse than what I left - though gas prices are great - and I'm feeling relaxed anyway - so I thought it might be a good time to introduce you to either a) why I'm doing this blog for ZDNET or b) me - depending on how closely you follow CRM.