Social Business
Eileen BrownZDNet Must Read
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RIM's BeBold campaign -- hashtag fail or genius marketing?
Yet another company has fallen foul of the Twitter hashtag. This time it’s RIM with its BeBold campaign. But were the marketing team naive — or preparing our focus for the BlackBerry 10?
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Eileen Brown
Biography
Eileen Brown
About Social Business
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Barbour buys search ads to fight counterfeit goods
Barbour the British clothing manufacturer selling luxury goods including the iconic waxed jacket has taken steps to fight the flow of fake goods appearing at the top of search results.
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Maplin launches Social Store for geeks on Facebook
Maplin has launched its social store and gives geeks a great ‘in page’ experience. Now you can purchase whatever electronic components you like — without leaving Facebook.
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RIM's BeBold campaign -- hashtag fail or genius marketing?
Yet another company has fallen foul of the Twitter hashtag. This time it’s RIM with its BeBold campaign. But were the marketing team naive — or preparing our focus for the BlackBerry 10?
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Sainsbury's rebrands Tiger bread after request from 3 year old
Sainsbury’s has rebranded its Tiger bread to Giraffe bread after receiving a letter from 3 and a half year old Lily. Listening to the customer is good for your reputation - no matter how old...
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Photographer bullied by over zealous Kingdom Security staff
Kingdom Security staff become abusive to a photographer taking photos of the Golden Wonder factory and create a Twitter storm.
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Groupon purchases Mertago to change social shopping
Groupon has purchased member shopping site Mertado. Will it change our online social shopping behaviour and make us more loyal to the brands we buy from?
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'Cash Mob' email helps Chagrin Hardware thrive
The owners of the Chagrin Hardware store had a really great trading day on Saturday due to a simple ‘Cash Mob’ email rallying local support for the local store
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McDonald's #McStories gets 'supersized' with Twitter backlash
McDonald’s Twitter campaign asking for #McStories and #MeetTheFarmer tweets has brought a storm of protest from people complaining about the brand.
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Overtime for answering email out of hours? What about Tweeting?
Brazil has passed a law allowing workers to ask for overtime for answering emails out of working hours. What does that mean for workers responding to corporate social media communications?
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Facebook Gestures: Bringing better insight to the Social Business?
Facebook is unveiling new features of its Open Graph applications and adding Gestures to applications. But will this extra information bring more insights to businesses?
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