Eileen Brown

Eileen Brown is a social business consultant who has been working with collaborative technologies for 20 years. Eileen creates the social business, energises communities and ignites social commerce and social CRM. She develops social business strategy, customer reach and online branding. Her book, Working The Crowd: Social Media Marketing for Business, is available on Amazon. She is a regular speaker at conferences around the world, maintains a blog at http://eileenbrown.wordpress.com and can also be found on http://Twitter.com/eileenb, http://facebook.com/AmastraUK, and at http://gplus.to/eileenb

Latest Posts

Naivete: Web 2.0's biggest security threat

Naivete: Web 2.0's biggest security threat

Last year, when I first started poking around in social media from my security high horse, people asked me what it was like to live in two totally different worlds. Keep in mind I'm no technology thought leader, hacker or researcher -- but I've been working in security for the better part of 10 years and I respect all aspects, from all the different shades of security hats.

January 5, 2009 by in Enterprise Software

Social media as a strategy for mutually beneficial brand engagement

Social media as a strategy for mutually beneficial brand engagement

* Jennifer Leggio is on vacationGuest editorial by Justin Cooper Gartner's Adam Sarner recently released a report predicting that more than 60 percent of all companies will have a community for engaging their customers by 2010. This is a clear sign that many brands are coming to terms with the huge opportunity that social media offer companies to communicate directly with and learn from their customers, but it still begs the question of how they will get tangible ROI out of these communities.

December 31, 2008 by in Social Enterprise

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