Snake oil aside, here are some tips for decision-makers who are grappling with whether or not they want to embark on social media endeavors.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
Aaron Strout, best known as the vice president of social media for Mzinga (and soon-to-be head of marketing for Powered), took a creative spin today on Twitter when he counted down to 10,000 tweets with his top 10 social media lessons learned. Here's a quick sample of some of my favorites:10 - Don't break your arm patting yourself on the back.
You have a social media consultant beating down your door, saying that he or she could help you. You're trying to weigh whether or not you're being fed a line. Perhaps you are.
Even in the face of a down economy, social software is hot, at least according to Gartner.I spent the better part of this week working the floor at the Gartner ITXpo / Symposium in Orlando, where many enterprise decision-makers were seeking solutions to help them cut costs and streamline their IT projects.
Jennifer Leggio is on the road.Guest editorial by Ryan KuderI was very publicly laid off from Yahoo!
There are an incredible amount of startups and established companies who are releasing tools and practices for digital Web strategies for businesses on a weekly basis. Since I cannot cover them all I have set out to prepare a weekly snapshot of digital Web news that impacts businesses of all sizes.
Two different conversations that are connected at the core by the way the news media continues to grow and change. Bloggers have a significant responsibility in wielding their keystrokes, whether they have 10 readers or 10,000.
The expansion of social media and "blogs" has created more avenues by which we can all communicate, which is great. However, it's also created more opportunities for error.
On Friday night Tim Westergren and his dedicated Pandora team worked overnight to rev up listeners once again to get on the phone with their local Congressional representatives and fight in favor of the Webcaster Settlement Act of 2008 (HR 7084). Once the House voted in favor of the bill the around-the-clock efforts continued as the same team asked listeners to lobby their state Senators.
When I spoke to Pandora founder Tim Westergren last week he told me that there would be a time when the Internet radio site would need to issue a call to arms to its listeners -- that time is now.