* Jennifer Leggio is on vacationGuest editorial by Don MacVittieThere is much speculation about how social media is changing business communications, but what are the identifiable differences, and how can they be marshaled in a constricted business environment?Imagine a store with a string of expletives on a sign out front next to another storefront with risque propositions on its sign, and a third with political slogans for one party or the other.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
It is great to 'want to collaborate', but for an implementation to really succeed and in order to get the highest level of adoption, what ails you has to be very clearly defined.
The NFL needed way to "socialize" it's video and site content. Read how Reality Digital helped the league accomplish its goals.
While Michael Arrington continues his crusade against PR professionals, here's some constructive feedback for social PR folks, courtesy of Rafe Needleman.
On Monday, Peter Kim released 2009 social media predictions after researching via the only way social media predictions should be done -- crowdsourcing. It was a brilliant move on his part considering that user-generated content is a key foundation of the industry itself.
Let's face it, it's hard to swing a stick without hitting someone who has written a social media book these days. However, here are three that I recommend.
Sponsored blogging is upon us and it's up to the bloggers and the readers to decide what we are going to do with it.
Facebook today sent out a security warning to some of its users alerting them that their passwords have been changed due to alleged suspicious activities happening on their accounts.The email appears to be a reaction from the social network due to the newest appearance of Koobface, a worm that preys on the paranoia of users and leverages seemingly trusted redirects to infect its victims.
How can Newell Rubbermaid, the parent of many wide-ranging brands, benefit from social media? Bert DuMars, the company's VP of e-business and interactive marketing, explains.
If your company is considering trying to take advantage of the brewing conversations about Mumbai on social networks to squeeze in news about your company -- don't.