Eileen Brown

Eileen Brown is a social media consultant, author, and social business advisor who has been working with collaborative technologies for over 20 years.

Latest Posts

The inevitable rise (and fall?) of 'twishing'

The phishing or "twishing" situation happening with Twitter is merely the tip of the iceberg. Rather than dig into the situation myself -- including the OAuth debate -- I've turned it over to one of  my more technical-brained friends.

January 6, 2009 by Jennifer Leggio


Naivete: Web 2.0's biggest security threat

Last year, when I first started poking around in social media from my security high horse, people asked me what it was like to live in two totally different worlds. Keep in mind I'm no technology thought leader, hacker or researcher -- but I've been working in security for the better part of 10 years and I respect all aspects, from all the different shades of security hats.

January 5, 2009 by Jennifer Leggio


FOXNews apparent victim of Twitter phishing attack

By now everyone knows about the phishing scam that started attacking Twitter over the weekend. And most everyone else knows that a majority of those accounts have been harvested and are using DMs to push people to potential drive-by-malware sites.

January 5, 2009 by Jennifer Leggio


Social media as a strategy for mutually beneficial brand engagement

* Jennifer Leggio is on vacationGuest editorial by Justin Cooper Gartner's Adam Sarner recently released a report predicting that more than 60 percent of all companies will have a community for engaging their customers by 2010. This is a clear sign that many brands are coming to terms with the huge opportunity that social media offer companies to communicate directly with and learn from their customers, but it still begs the question of how they will get tangible ROI out of these communities.

December 31, 2008 by Jennifer Leggio


Micro-emailing: The 2009 email brevity challenge

I've had several discussions with my Twitter pals over the last year about how being forced to fit our thoughts into 140 characters or less has made us slightly more succinct elsewhere. For me, quite frankly, that is a miracle.

December 29, 2008 by Jennifer Leggio


FriendFeed, Twitter address URL redirection risks; Facebook, LinkedIn, MySpace lag behind

When I compiled my crowdsourced 2009 predictions earlier this month, several people shared with me the same forethought: URL redirection leveraged by phishers could create a bottoming out of sorts for Twitter. The concern is that masked URLs could lead to stolen data or drive-by-malware, making it too late for the poor user who clicks the link once he or she figure out what happened.

December 29, 2008 by Jennifer Leggio