* Jennifer Leggio is on vacationGuest editorial by Joanne BambergerThings got a little heated in the blogosphere last week over a Motrin ad suggesting that babies were the new mommy accessory. I don't know what was going on the heads of the people at Johnson & Johnson, but it's really not rocket science that maybe that idea wouldn't go over too well with their target audience of moms.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
Despite budget cutbacks, layoffs and corporate restructurings, companies cannot stop marketing. But they can do a better job.
Maybe what the people really want to see of their Government is transparency? So why not a "Chief Transparency Officer?"
As PR and social media become more integral to other areas of business, there is more pressure to show ROI for your department's activities. Who should you hire to help?
I'm wondering if LinkedIn is trying to become the "rich man's MySpace"
This, along with the "Mad Men" situation, is proving how imperative it is that people monitor their brands on the social Web.
OfficeMax is facing similar economic woes that other big businesses face, however the company is still focused on continuing the social programs it started testing out in 2006
This post is a warning for folks that they need to end their debating before they are fired, or as we like to call it during these times "downsized."
In the case of Motrin, what the mommybloggers have done is taken the powerful army of business consultants it had finally branded itself as, and turned itself into a targeted fear monger.
Just under two weeks ago Zappos.com, the online shoe retailer, very publicly laid off nearly 8 percent of its workforce.