In a society where people can be famous simply for being famous, too many people are trying to make a brand out of it, and worse, trying to counsel enterprises with it.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
Dennis Howlett published a great piece on StatusHQ, a microblogging service that has positioned itself to be a more grown-up version of Twitter, that claims it can be used specifically for business communications.While Howlett points out some of the service's merits (i.
HubSpot has launched what it is calling the Twitter Grader, which seems to be the now-defunct Tweeterboard reincarnate -- yet with a proposed business purpose. The grader allows Twitter users to enter in their screen names (and the names of others) into its secret algorithmic stuff generator and find out how each user ranks on the Twitter scale.
More fodder for the "marketing should stop trying to control the message" file. Don't control. Don't manipulate. Join the conversation.
Essentially, brandjacking is the unauthorized use of a company's organization or brand. It happens more often than not but in some cases, is it always bad?
Here's the simplest way to get arbitrary code execution in the browsers of millions of users -- ask for permission.
Finally, a way to razz friends without "superpoking" them. JealousBrother.com brings healthy, heated debates into the social networking world.
We may praise ourselves for our insight. But more often than not, none of that matters. The key decision makers that are creating and implementing these campaigns don’t care what we think.
Xpenser allows users to send their expense information to a hosted spreadsheet using SMS, IM, Twitter and Jott. Security risk, anyone?
Last week I wrote about how bloggers could better work with public relations folks. While I won't to get into the habit of writing about PR I think we'd all agree that, like it or not, there's a direct correlation between it and social media, especially when we're talking about business strategies.