Joshua Greenbaum

Joshua Greenbaum has over 20 years of experience in the industry as a computer programmer, systems analyst, author, and consultant. In addition to his work from various bases in Silicon Valley, he spent three years in Europe tracking the enterprise software market as an analyst and correspondent for leading industry publications. Josh is an award-winning columnist and is widely quoted in the trade and business press. His opinions on enterprise software have annoyed enough vendors that he now checks under the hood of his PC every morning before he boots up. </p>

Latest Posts

See You in the Cloud

See You in the Cloud

This post marks the end of my relationship with ZDNet -- though not the end of my blogging career by a long shot. I'll still be blogging -- can't seem to give it up now that it's in my blood -- but over on my own Wordpress site, where the requirements for making this blog a money-maker by CBS' standards won't be a problem.

published December 1, 2008 by

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Microsoft, Creative Financing, and the Bank of EAC

Microsoft, Creative Financing, and the Bank of EAC

Microsoft’s announcement that it would offer 0% financing to new customers of its Dynamics product line is a welcome offering at a time when the credit crisis requires out-of-the-box solutions to the fact that a bunch of ungrateful banks are unwilling to loan the taxpayer those megabucks we lent them as part of the recent “bailout” package.

published November 13, 2008 by

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SAP Makes A Dramatic Move: Ex-Oracle Exec John Wookey To Head up SAP’s New On-demand Market Effort

SAP Makes A Dramatic Move: Ex-Oracle Exec John Wookey To Head up SAP’s New On-demand Market Effort

It’s hard to know which was more significant, the announcement that SAP is going to tackle on demand at the top of its market, or the name of the person – former Oracle apps exec John Wookey – who was picked to lead the effort. Off the top of my head, I’d say it’s a draw: an almost amazing segue into a new, and very challenging market, and an amazing pick to head up the effort.

published November 11, 2008 by

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More optimistic views on the future of enterprise software

More optimistic views on the future of enterprise software

With SAP’s decision to forgo its 2009 guidance a paradoxical beacon of truth in a falling market, I have decided to return from vacation a day early and get busy trying to gauge the market for enterprise software in the coming year. It’s not an easy task, needless to day, or SAP wouldn’t have risked punishing its stock with a frank admission that it has no idea what to expect next year.

published October 30, 2008 by

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Oracle, the Innovation Company: Core Innovation, Fusion Applications' Debut, and Why It’s All Up to AIA

Oracle, the Innovation Company: Core Innovation, Fusion Applications' Debut, and Why It’s All Up to AIA

If I had to distill a vast and complex product strategy into a single, admittedly simplistic description, Oracle of late would have been known as a company that innovates through acquisition: This has been largely true since Oracle’s acquisition binge started five years ago. And until now innovation through acquisition has been one of the simplest ways to differentiate Oracle from SAP, which, using similarly simplistic language, largely innovates at the core of its flagship product line.

published September 24, 2008 by

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Léo Apotheker’s Leadership Opportunity: SAP At the Crossroads

Léo Apotheker’s Leadership Opportunity: SAP At the Crossroads

Léo Apotheker is slated to take over the helm of SAP this January, and while many have worked with him, broken bread with him, and generally admired his business acumen and very successful career, there’s one problem with his ascension to the top executive position in the enterprise software market: No one knows what Léo actually plans to do when he takes over.

published September 18, 2008 by

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Microsoft Dynamics Goes for the Mid-market (Again)

Microsoft Dynamics Goes for the Mid-market (Again)

Microsoft’s on-again, off-again flirtation with the high-end of the enterprise software market is off – again. The current thinking, the product of the latest massive shift in the leadership team of Dynamics, is that the lower to mid-market is the place to be, and Microsoft plans to be there to the exclusion of the massive, global enterprises that represent the tip of the customer icebergs – and an enormous revenue stream – for both SAP and Oracle.

published September 16, 2008 by

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Get A Clue, Google: Your EULA Policies Stink!

Get A Clue, Google: Your EULA Policies Stink!

It turns out that Google's Chrome, like Google's Apps, started life with the same ridiculous EULA, the one that gives GOOG the right to use any content you send to Chrome (and Apps as well) in any way that Google sees fit. They generously allowed you to retain the copyright on your content, just as long as you didn't care if Google used it for its marketing, promotional, or other (hedging operations?

published September 8, 2008 by

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Microsoft Hitting Google Where it Hurts: Making Ad Words Accountable

Microsoft Hitting Google Where it Hurts: Making Ad Words Accountable

The Genghis Kahn school of marketing, made famous in the 1980s by Larry Ellison, has as its principle maxim the notion that it’s not enough that one succeeds, one’s opponents must also fail. A look under the covers at one of Microsoft’s latest additions to its CRM Online product has a little of that old Genghis Kahn “zero sum” game plan, and the zero with the target on its forehead is good old Google.

published September 8, 2008 by

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Handicapping the Fall Enterprise Software Race: SAP vs. Oracle vs. Microsoft

Handicapping the Fall Enterprise Software Race: SAP vs. Oracle vs. Microsoft

It’s leapfrog time in enterprise software land, and the next frog to jump will be Oracle, which is hosting industry analysts next week in Redwood Shores and then hosting the entire world at its much-too-massive Open World Conference in San Francisco the following week.Oracle is jumping into the marketing fray following a summer in which its two major competitors, SAP and Microsoft, both trotted out their respective strategies for market domination.

published September 4, 2008 by

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The End of SaaS? Or Just the End of Hype?

The End of SaaS? Or Just the End of Hype?

Lawson CEO Harry Debes started -- or rather continued -- a brouhaha that's getting some pixels in the blogosphere, and his position is worth commenting on for both its courage (foolhardy) and its excess (hyperbolically so). According to Harry, the SaaS market will collapse in two years time, due to the Saas model's inherent lack of financial merit.

published August 28, 2008 by

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