Apple's iPad 3: redefining 'different'
By the time you read this, you'll already have decided what you think of the iPad 3 - or iPad, as Apple calls it. Apple says that it "reinvents the category", using the following adjectives in the first four paragraphs of its press release alone: stunning, amazing, amazing, amazing, unbelievable, incredible, unbelievable, incomparable, powerful, incredible, superb, stunning, incredible.