Rupert Goodwins

Rupert has worked at ZDNet UK, IT Week, PC Magazine, Computer Life, Mac User, Alfa Systems, Amstrad, Sinclair, Micronet 800, Marconi Space and Defence Systems, and a dodgy TV repair shop in the back streets of Plymouth. He can still swap out a gassy PL509 with the best of 'em. If you want to promote your company or product, fine -- but please tell me what it is and why it's interesting right up front in the message. PRs: the probability of a successful pitch can be calculated by the following handy formula applied to the details of your client's latest wheeze. 3NT x 4UP x 2BI x 5EAI = P(copy)3M^3 x 2ACE x 10L, where NT = New Technology, UP = Unique Product, BI = Beer Involved, EAI = Engineers Available for Interview, M = Marketing Managers, EMEA or Mornings, ACE = Already Covered Elsewhere (i.e. your American brethren have already spilled the beans) and L = the word Leading or Leader in the first para of the press release. Dear Engineer, Researcher or Inventor: Talk to me -- it's the new stuff that makes this game worthwhile.

Latest Posts

Rupert Goodwins' Weekend Diary

Rupert Goodwins' Weekend Diary

One of the delights of being a computer journalist is that people assume you know the answer to everything silicon. At one extreme, this leads to the I'm Off Duty syndrome: for example, the barman at the Bunch of Grapes overheard a conversation I was having one evening, and subsequently brought along a sheaf of listings to demonstrate a problem he was having with his LaserJet and Word for Windows.

September 7, 1996 by in Innovation

Rupert Goodwins' Weekend Diary

Rupert Goodwins' Weekend Diary

Any week that starts with me having to rip the top off my PC is not going to go smoothly, but, nevertheless, have great fun with a new video card, Motion Picture from Advanced Technologies Manufacturing Ltd. This is a UK company who's previously done stuff for Acorn computers in the educational sector - don't get me started on Acorn - but is now branching out to Windows, PCs and other, more common markets.

August 2, 1996 by in Innovation