Mitch Ratcliffe

Mitch Ratcliffe is a veteran journalist, media executive and entrepreneur. He was editor of the ground-breaking Digital Media newsletter in the 1990s and a frequent contributor to ZDNet over the years. He led development of the first Web audio/video news network at ON24, sat on the board of Electric Classifieds Inc. and Match.com, and worked as an investment banker. A dedicated "portfolio career" worker, Mitch is co-founder and Chief Scientist of BuzzLogic LLC, a social network analytics and marketing communications platform developer, and works with Audible Inc. on its podcasting service, among other projects detailed <a href="http://www.ratcliffe.com/ disclosure.htm">here</a>. </p>

Latest Posts

Online auto marketing set to shift gears

Online auto marketing set to shift gears

I've been working for the past couple months on a research report for The Kelsey Group, Car Classifieds Shift Gears as Online Auto Sites Transform Market, which was published Friday. It breaks a number of stories about what companies, such as AutoTrader.

published March 19, 2007 by

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What does Google do? More than search, it positions

What does Google do? More than search, it positions

We all know Google does search, but what about the 24 subsidiaries it owns? Many of them aim to support the process of bringing more of your communication within the ambit of Google's search-based advertising business, so ads can be placed in more and more intimate parts of your online experience.

published March 15, 2007 by

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Wikipedia: Why does Essjay need to "protect himself"?

Wikipedia: Why does Essjay need to "protect himself"?

Jimmy Wales, founder of Wikipedia and Wikia, has issued a free pass to a Wikipedia editor who lied about his background. In an incredible contradiction, Wales said of Wikipedia editor and Wikia employee Ryan Jordan (nee "Essjay"): "“I accepted his apology, because he is now, and has always been, an excellent editor with an exemplary track record.

published March 5, 2007 by

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The Great Vista/Mac Showdown: ReadyBoost stands alone

The Great Vista/Mac Showdown: ReadyBoost stands alone

Last time, we looked at RAM usage by the Windows Vista and Mac OS operating systems. Now, we turn to memory enhancement, something that is unique to Windows Vista, because it includes a technology called ReadyBoost, which uses flash memory to supplement available system RAM.

published February 27, 2007 by

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The Great Vista/Mac Showdown: Goodbye, WinRot

The Great Vista/Mac Showdown: Goodbye, WinRot

One of the major distinctions between Windows XP (as well as its predecessors) and Mac OS was the fact that a Windows systems needed to be restarted daily to clear out system memory and improve performance, where I could run a Mac for days or weeks without seeing significant signs of system rot, the loss of memory performance due to poor memory management. At Microsoft, it is referred to as "WinRot.

published February 21, 2007 by

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The Great Vista/Mac Showdown: Waylaid by the blue screen of death

The Great Vista/Mac Showdown: Waylaid by the blue screen of death

I'll be doing some diagnosing of software and hardware configurations in the Vista installation for a couple days. As I mentioned yesterday, the blue screen of death appeared after I added the dial-up configuration for Sprint's EV-DO network, now followed by strange display behavior, which could be hardware or software related.

published February 14, 2007 by

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The Great Vista/Mac Showdown: Wide Area Wait?

The Great Vista/Mac Showdown: Wide Area Wait?

Driver updates will bedevil Vista users for months to come. As I've continued to migrate to this new system, the most annoying driver interruptus has prevented me from using my Sprint PX-500 EV-DO card with Vista (there is a workaround, which I'll cover below and in a step-by-step walkthrough).

published February 13, 2007 by

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YouTube vs. The Media World: Mutually Assured Destruction

YouTube vs. The Media World: Mutually Assured Destruction

The Wall Street Journal reports that Google's YouTube division is under attack from a coalition of mainstream media companies in the escalating struggle for a share of revenue from the video-sharing site.Driving the latest flare-up is testimony by a former Google employee that the company earned $809,000 in AdWords revenue from EasyDownloadCenter.

published February 12, 2007 by

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Telling kids about sex on the Internet

Telling kids about sex on the Internet

With two kids entering their teen years, my wife and I are wrestling with how to deal with pornographic images they will encounter on the Web and how it will shape their expectations about relationships, particularly sexual relationships. We don't think you can't not tell them they will see a cartoon vision of real sexuality they should not try to emulate.

published February 11, 2007 by

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