With MercuryLoyalty, retailers can track customer purchases credited to a mobile phone number.
Small Business Matters
Long-time small-business advocate Heather Clancy translates the latest SMB trends -- from e-commerce technologies to cost-effective applications, hardware, collaboration tools and cloud services that improve SMB efficiency.
Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation
GoECart 360 is a cloud-based service that covers everything from inventory management to fullfillment to storefront navigation.
Ifbyphone lets SMBs create custom phone numbers that can be managed on a Web dashboard, so offline and online lead generation efforts can be tracked more closely.
File sharing is by far the most popular use of cloud services by small businesses but most are sticking to on-premise spreadsheets or word processors, according to new research from IT social network Spiceworks.
Facebook and Twitter offer new ways to schedule posts and reach specific audiences; mobile marketing service Pontiflex integrates social updates with automated emails.
If your small business uses QuickBooks 2011 or earlier versions of the software, you might not be supported on the new OS.
The new feature sends photos, texts and other information to customers or prospects automatically, based on their check-in location.
Brooklyn small-business owner Jason Richelson designed his own point of sale system using the Apple iPad. His solution, now used by more than 2,000 small retailers, is one in a growing array of tablet POS options.
Revel Systems, which develops POS solutions that work with Apple's iPad, has come out with a $1,999 product for delivery vehicles.