Forget 99 cent smartphone apps, let's be fair to developers too
I wrote about the BlackBerry App World minimum pricing plan back in March as RIM stated the minimum cost for a priced, not free, application would be $2.99. As I said then and still say today, 99 cent apps don't give most developers what they deserve for creating the application and is a bit ridiculous for consumers to use as a standard for mobile application pricing. Microsoft is holding some developer events this week in Redmond and has encourage developers to follow a strategy similar to RIM where apps are priced more reasonably in line with what is fair to both the developer and the consumer. It doesn't look like Microsoft will dictate this minimum price level and will let the market decide, but I sure hope we don't end up with thousands of 99 cent apps.