Adobe rolls out new commerce capabilities for the post-cookie eraAdobe said its latest updates are designed to help retailers focus on the data they already own and optimize it for insights.June 29, 2021 by Natalie Gagliordi in CXO
Oracle announces in-game ad measurement technology in new CX portfolio updateOracle also announced updates within Oracle Subscription Management that aim to help companies increase customer satisfaction and improve retention and renewal.May 12, 2021 by Natalie Gagliordi in CXO
Oracle updates CX portfolio with new sales, marketing toolsOracle's customer experience portfolio is designed for sales, customer service and marketing teams, with an emphasis on using data to improve customer interactions.February 10, 2021 by Natalie Gagliordi in CXO
How remote work is changing CIO priorities amid the COVID-19 pandemicA new survey from Adobe highlights the biggest priorities and challenges facing technology leaders and where they plan to invest in the future.April 9, 2020 by Natalie Gagliordi in CXO
Google infuses machine learning into suite of ad tools, takes aim at AmazonGoogle is making it easier and more effective for businesses implement machine learning technology into marketing campaigns, and drive physical store visits as a result.July 10, 2018 by Natalie Gagliordi in CXO
IBM buys Vivant Digital, will fold into IBM iX businessVivant is a small boutique digital consultancy firm based in Sydney.October 4, 2017 by Natalie Gagliordi in CXO
Infor buys business analytics vendor BirstInfor wants to merge Birst's enterprise analytics with its industry-focused ERP software.April 25, 2017 by Natalie Gagliordi in CXO
HPE completes enterprise services spinoff, cuts outlookWith enterprise services no longer contributing to its financials, HPE is adjusting its outlook for the second quarter and fiscal year 2017.April 3, 2017 by Natalie Gagliordi in CXO
Starbucks charts its digital future as CEO Schultz sets to departStarbucks' technology chief plans to build on previous digital successes and add new technologies that boost personal engagements digitally and anticipate customer behaviors.December 9, 2016 by Natalie Gagliordi in CXO
Uber poaches Target CMO to overhaul marketing operationsJeff Jones will become Uber's president of ridesharing, replacing longtime Uber employee and board member Ryan Graves.August 30, 2016 by Natalie Gagliordi in CXO