Latest articles from Paul Greenberg
How can businesses fully and continuously engage their customers? CRM pioneer Jeff Tanner's new book delivers a strategy for realizing big profits from Big Data.
HC1 CEO Brad Bostic says Healthcare Relationship Management can eliminate the communication and information management disconnects between healthcare organizations.
The challenge: Create a customer engagement program that users actually want to engage in, generates useful data, garners double-digit participation rates, and scales to the thousands or millions of customers. Last year's CRM Idol winner explains how.