Google took a simple concept - text keywords - and became an Internet leader. In most markets, Google has the search market share lead and management is looking to expand into new markets. The search giant hasn't quite found its next big hit, but Google Apps and Android are promising extensions of the business. The game plan for Google: Expand into new markets like mobile and grow advertising revenue. Google is also dabbling in everything from broadband to power management to alternative energy. The company is well positioned to benefit from cloud computing and the consumerization of IT.

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Articles about Google

LinkedIn: Lloyd Taylor, VP of Technical Operations

Lloyd Taylor, vice president of technical operations at LinkedIn talks about facilitating online communications between its 17 million business professionals. He also discusses his past experience building and scaling data centres at Google and how it differs from his new role.

February 3, 2008 in Google

Ballmer: Google's growth strategy is 'insane'

Microsoft Chief Executive Steve Ballmer says the key to longtime business success is to continually come up with successful ideas. Speaking at the Stanford Graduate School of Business, he says Google is still in an early phase, in which it can milk its "one good idea." Ballmer was also asked why he dropped out of Stanford to work at Microsoft.

March 15, 2007 in Google

Google's video store

In his Las Vegas speech, company's co-founder and president of products said Google would sell some videos for as little as 99 cents.

January 6, 2006 in Google

First Look: Gmail

First Look: Gmail

Google's new Web mail service is free and provides a gigabyte of storage, but also raises privacy concerns. We put the beta version through its paces.

April 22, 2004 by in Collaboration

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