Bezos' Black Friday: Amazon Kindle sales double during holiday weekend

Summary:The one-two punch of the Thanksgiving holiday in the U.S. and heavy sales promotion for Cyber Monday were good to Amazon, with global Kindle sales more than doubling over last year.


Looks like those holiday deals for Amazon's Kindle family -- the Fire tablet for as low as $129 among them -- paid off handsomely for the online retailing giant, as the company posted its biggest day to date for global Kindle sales.

Kindle sales for the holiday weekend as a whole -- which extended from Thursday to Monday -- were "more than double" that of last year during the same time period. That's either an indicator of a healthier global economy, further proof that the Kindle is everyone's favorite holiday gift or reassurance that Amazon's tablet strategy is working.

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Not that we'd know. Amazon did not, and historically does not, release detailed sales figures.

If you're unfarmiliar, Amazon's product offering goes like this: $69 Kindle e-reader, $119 Kindle Paperwhite e-reader, $179 Paperwhite 3G, $159 Fire tablet, $199 Fire HD tablet, $299 Kindle Fire HD larger-format tablet, $499 Kindle Fire HD larger format with 4G. The company has taken great strides to occupy every price point below Apple's iPad, and the strategy seems to be effective enough to prompt Apple to eat its own words and offer a smaller, lower priced model.

Amazon says its e-readers and tablets occupied the top four spots on its global bestsellers list, and the $129 Fire deal was its biggest Cyber Monday deal ever. The Kindle Fire HD is "the most gifted and most wished for product on Amazon" worldwide. (Consider, however, that Amazon controls the promotion of its own products in its own store.)

I'm sorry, what was that? I couldn't hear you through all the boasting.

Topics: Amazon


Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily Ne... Full Bio

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