Measuring RSS and your Internet/Intranet effectiveness
Based on a recent e-mail I received, word is starting to get out that ZDNet is running an auction on eBay that awards the winning bidder some audio advertising space in the IT Matters series of podcasts that I host. Normally, it goes against every rule in the editorial book here at ZDNet for someone like me to be discussing one of the company's advertising initiatives, but in this case, I'm crossing the line because I think its for a very worthy cause.