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Paul Greenberg
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Paul Greenberg

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Paul Greenberg

Paul Greenberg

In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers" Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authority for the CRM industry.

His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003).

Paul is also the Chairman of the Advisory Committee of the University of Toronto's Rotman School of Management CRM Centre of Excellence, and the Executive Vice President of the CRM Association.

Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the godfather of CRM", the "Walt Whitman of CRM" and even "the Bob Dylan of CRM" by analysts and organizations throughout the industry. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks/communities in CRM as tools and channels for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog has been named the #1 CRM blog every year from 2005-2010 by all industry award providers. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos and his collaboration with Brent Leary on the always funny, often cutting, CRM Playaz" is the most popular broadcast in the CRM world.

Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008. In 2010, he was inducted into CRM Magazine's CRM Hall of Fame.

He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies.

Currently, Paul lives in Manassas, Virginia with his wife and five cats. To reach Paul, please email him at paul-greenberg3@the56group.com. You can follow him at Twitter or join up with him on LinkedIn or Facebook.

About Social CRM: The Conversation

Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.

  • CRM Idol 2012: The Candidacy Period Midway

    By Paul Greenberg | May 14, 2012, 4:00am PDT

    For many years, influencers/analysts have heard the a clarion cry from small CRM companies: You guys only cover the big companies and never give us coverage You guys don’t respond to us You...

  • Lithium: On the path, running...

    By Paul Greenberg | May 7, 2012, 4:00am PDT

    Lithium is becoming a major player, even beyond its size, and will become even more important as the days go on. Here’s a look at the conference, the product and the company.

  • SugarCRM: No sweet jokes, please, but it really is...

    By Paul Greenberg | May 1, 2012, 4:00am PDT

    I continue to be impressed with SugarCRM, year after year, time after time.

  • CRM Idol 2012: The Second Season is Here! Cue the Music.

    By Paul Greenberg | April 30, 2012, 4:00am PDT

    Okay, I’m done teasing.  Without further ado, welcome to CRM Idol 2012.   The submission period opens today.  We are pumped and we are ready to roll this year. Without saying this to hype it...

  • Once again into the breach...of trust: United Airlines manages to do it again

    By Paul Greenberg | April 19, 2012, 4:29am PDT

    Cost efficiencies are fine, but not at the expense of the customers — especially if it involves a serious service issue that can be at least mitigated by something that already had a proven...

  • The Little Things that Serve #1

    By Paul Greenberg | April 3, 2012, 4:00am PDT

    About a week ago I wrote a post called “The Little Things That Serve.”  I mentioned that I wanted to start an ongoing series where any of you who want to write in could tell me...

  • Announcing CRM Idol 2012, Watchlist 2013 and More

    By Paul Greenberg | April 2, 2012, 5:35am PDT

    I’m realizing, as I get older and, of course, wiser (heh heh), that Twitter isn’t the best place to make announcements, though it isn’t bad either. I’m not getting the response I want to a number...

  • Microsoft - Convergence at Last?

    By Paul Greenberg | March 26, 2012, 4:00am PDT

    Microsoft has reached a turning point - and made the turn. They are launching their “dynamic businesses” strategy with a confidence that they haven’t shown for several years and...

  • The Little Things that Serve: A New (Ongoing) Series

    By Paul Greenberg | March 17, 2012, 6:42am PDT

    The beginning of a series on “The Little Things That Serve” - analysis of small customer service stories - good and bad by those who tell them. So businesses can learn. Please take...

  • SAP Hires Sameer Patel: Thought Leaders in the Enterprise

    By Paul Greenberg | March 14, 2012, 6:23am PDT

    Tuesday morning I officially heard that Sameer Patel, one of the key thought leaders in the collaboration space and one of the few who understood the convergence between collaboration and Social...

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