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Paul Greenberg
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Paul Greenberg

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Paul Greenberg

Paul Greenberg

In addition to being the author of the best-selling CRM at the Speed of Light: Essential Customer Strategies for the 21st Century Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the certification authority for the CRM industry.

His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its third edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003).

Currently, he is working on the 4th Edition of CRM at the Speed of Light which is due for publication by McGraw-Hill in March 2009.

Paul is also the co-chairman of Rutgers University's CRM Research Center and the Executive Vice President of the CRM Association. He is a Board of Advisors member of the Baylor University MBA Program for CRM majors, a unique national program.

Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the dean of CRM" and "the godfather of CRM" and even the "Walt Whitman of CRM" by analysts and organizations throughout the industry. In fact, at the end of 2007, he was the #1 non-vendor influencer, by InsideCRM in their annual "25 Most Influential CRM People" announcement. He was also named one of the most influential CRM leaders in 2008 by CRM Magazine. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks in CRM as tools for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog was named the winner of the first annual CRM "Blog of the Year" in 2005 by SearchCRM and the 2007 "Whatis" Award for CRM Blogs, by their parent company, TechTarget. He also received the #1 CRM Blog Award from InsideCRM at the end of 2007. The blog is also the central focus of KnowledgeStorm's CRM Blog community. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos.

Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008.

He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies.

Currently, Paul lives in Manassas, Virginia with his wife and two cats. To reach Paul, please email him at paul-greenberg3 at comcast dot net. You can follow him at Twitter or join up with him on LinkedIn or Facebook.

About Social CRM: The Conversation

Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
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  • The Thing About Analysts - And PR/Marketing Folks

    By Paul Greenberg | July 29, 2010, 9:40am PDT

    I was reading Ray Wang’s great post on “The 7 Tenets of Building a Star Analyst Firm” and then Vinnie Mirchandani’s  follow up “More Tenets for the Nex Gen...

  • SCRMish Thoughts - A Look Back at 1st Half of 2010

    By Paul Greenberg | July 21, 2010, 12:13pm PDT

    I’ve been doing some thinking about the 1st half of 2010 and have some observations, some of which deserve a probably longer treatment than I’m about to give them and some of them that...

  • Cisco Enters the E20 Fray - SCRM Next?

    By Paul Greenberg | July 13, 2010, 7:26am PDT

    Interesting….very interesting. If you remember a couple of years ago, I did my Companies to Watch 2009 posts - and, if you remember (and I’m sure  you don’t. Why would anyone but...

  • Gartner Customer 360 - Their First Social

    By Paul Greenberg | July 3, 2010, 1:59pm PDT

    For many years, I’ve participated in Gartner CRM conferences, oftentimes as a speaker for them, sometimes as a guest and attendee and last yearI was at the conference as a...

  • A Brief Interlude - 5 Minutes on Social CRM

    By Paul Greenberg | July 1, 2010, 6:30am PDT

    I’m working on my “what happened at the Gartner Customer 360 conference, state of Gartner, view of the Social CRM Magic Quadrant” post right now but thought I’d put up this...

  • Zuora and the Subscription Economy

    By Paul Greenberg | June 28, 2010, 4:00am PDT

    Every now and then a vendor does something that genuinely surprises and even delights me. They come up with a new feature at the least but at the most, they define a concept, which while it...

  • Following on More Than Friday: The Ones Who Teach Me

    By Paul Greenberg | June 16, 2010, 12:55am PDT

    Note: I’m actually on a vacation, just finishing an incredible cruise through the Mediterranean and now on Day 2 of a 3 day stay in Barcelona. All in all a dream vacation to tell you the...

  • Sustainability & CRM: Pombriant Think Forward 2010 Awards

    By Paul Greenberg | May 27, 2010, 10:13am PDT

    Denis Pombriant is perhaps the only CRM guru/analyst/thought leader that I know who has the uncanny ability to look at the world through not just the typical micro lens that many of us peer...

  • SAP: The Culture Leads the Products

    By Paul Greenberg | May 24, 2010, 4:00am PDT

    In the last post on SAP I wrote, I remarked that I wasn’t a Kremlin watcher but had a fascination about how CEOs and changes in CEOs affect companies.  Its been about 2 months since I wrote...

  • Lithium's LiNC - Coming from the Other Side

    By Paul Greenberg | May 19, 2010, 4:00am PDT

    I think that the power of conferences is both overestimated and underestimated. Its overestimated because often the vendor, when its over and they “done good” sits back with an...

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