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Paul Greenberg

Paul Greenberg

In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers" Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authority for the CRM industry.

His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003).

Paul is also the Chairman of the Advisory Committee of the University of Toronto's Rotman School of Management CRM Centre of Excellence, and the Executive Vice President of the CRM Association.

Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the godfather of CRM", the "Walt Whitman of CRM" and even "the Bob Dylan of CRM" by analysts and organizations throughout the industry. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks/communities in CRM as tools and channels for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog has been named the #1 CRM blog every year from 2005-2010 by all industry award providers. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos and his collaboration with Brent Leary on the always funny, often cutting, CRM Playaz" is the most popular broadcast in the CRM world.

Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008. In 2010, he was inducted into CRM Magazine's CRM Hall of Fame.

He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies.

Currently, Paul lives in Manassas, Virginia with his wife and five cats. To reach Paul, please email him at paul-greenberg3@the56group.com. You can follow him at Twitter or join up with him on LinkedIn or Facebook.

About Social CRM: The Conversation

Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.

  • CRM Watchlist 2012 Winners - Social Makes Mainstream Moves

    By Paul Greenberg | February 10, 2012, 3:32am PST

    What we have so far: CRM Watchlist 2012 Pt 1A - The Big Guns CRM Watchlist 2012 1B - The Big Guns Again CRM Watchlist 2012 - The Winners List CRM Watchlist 2012 -  Let the Reviews Roll: The Top of...

  • Engagement Defined: Scott Rogers Speaks

    By Paul Greenberg | February 8, 2012, 6:56am PST

    Sometimes clarity trumps everything.  I remember back in the days when we were defining what I called then CRM 2.0, later, thanks to Brent Leary’s convincing discussions, Social CRM and,...

  • CRM Watchlist 2012 Winners - Customer Service Strikes Again

    By Paul Greenberg | January 30, 2012, 4:00am PST

    What we have so far: CRM Watchlist 2012 Pt 1A - The Big Guns CRM Watchlist 2012 1B - The Big Guns Again CRM Watchlist 2012 - The Winners List CRM Watchlist 2012 -  Let the Reviews Roll: The Top of...

  • CRM Watchlist 2012 Winners - The Marketing Mavens

    By Paul Greenberg | January 24, 2012, 4:00am PST

    Last year saw a major explosion of interest in marketing automation a.k.a. revenue performance management and social marketing in particular. What makes this interesting is that we also saw the...

  • CRM Watchlist 2012 Winners - The Generalists

    By Paul Greenberg | January 20, 2012, 6:55am PST

    So far, here’s what we have. CRM Watchlist 2012 Pt 1A - The Big Guns CRM Watchlist 2012 1B - The Big Guns Again CRM Watchlist 2012 - The Winners List CRM Watchlist 2012 -  Let the Reviews...

  • CRM Watchlist 2012 - Let the Reviews Roll: The Top of the Top

    By Paul Greenberg | January 16, 2012, 4:00am PST

    Okay, we’ve done the Big 4 and the winners have been announced. Now we get into the heavy lifting. Here are all the CRM Watchlist 2012 posts so far: CRM Watchlist 2012 Part 1A - The Big...

  • CRM Watchlist 2012 - The Winners List

    By Paul Greenberg | January 10, 2012, 4:00am PST

    I’m going to try something new.  I’ve never done this before. Let me know if you think this is a good way to proceed. I’ve now published the two parts of The CRM Watchlist 2012...

  • CRM Watchlist 2012 Winners 1B - The Big Guns Again

    By Paul Greenberg | January 9, 2012, 4:00am PST

    We covered salesforce.com and Microsoft in CRM Watchlist 2012 Winners Part 1A. Now we move on to SAP and Oracle.   Hah. Lets roll. SAP SAP certainly deserves to be a winner in the CRM 2012...

  • CRM Watchlist 2012 Winners Pt 1A - The Big Guns

    By Paul Greenberg | January 3, 2012, 4:00am PST

    This is it. The first of what will be seven or eight posts on the CRM Watchlist 2012 Winners.  I have to say that is was the toughest year yet - because I was tougher on how they were picked and...

  • CRM 2012 Forecast - The Era of Customer Engagement - Part I

    By Paul Greenberg | December 26, 2011, 3:00am PST

    I have to tell you up front - this is not strictly a forecast. There are elements of a forecast - a few likely trends for 2012 are embedded in the piece. But just so expectations are clear, this...

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