Guest editorial by Jeff CatlinWe often get asked what the next step in analyzing social media will be, so it seems appropriate that with Twitter being the “it” micro-blogging and messaging service these days, Twitter sentiment analysis is the natural selection. Twitter has seen its user base grow dramatically over the last 24 months, far outstripping the growth numbers for the established social media players, like MySpace and Facebook.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
The social media movement has divided the enterprise into two camps.
During the 2007 postal rate change Pitney Bowes, which provides postal equipment and services to businesses, received more than 415K support phone calls on the rate change alone, all in under a month. This was in addition to the company's usual flow of customer calls, so its support teams were moving fast and furious.
Facebook tonight has released a test version of its site available in Persian. The social network claims that amidst this week's Twitter use for communication around events in Iran, its users were sharing content in Persian, however the site navigation was only available in English.
One of the elements I love about social media is the tearing down of walls. I have an incredible network of contacts on multiple social networks to whom I can reach out in mere minutes.
It was about two years ago that storage device company Seagate realized it had to get into the social media game. The company's initial strategy was to listen, build community and learn.
Earlier today Twitter was all abuzz about Dan Zarrella's new Web service, TweetPsych, which provides a psychological profile of a person based on his or her tweets. It's a pretty nifty idea and Zarrella has a bunch of background on the science around it on his blog.
One of the biggest challenges social media enthusiasts face while trying to sell their executives on a progressive marketing program is proving the value of listening. The concept of purely outbound marketing is old, yet safe, and many companies are afraid to invite the scary conversations in and take action on them.
So Squarespace, which does hosting and other webby stuff, is doing an iPhone giveaway via Twitter. Basically all a Twitter user needs to do is enter the #squarespace hashtag into a tweet and then he or she is eligible to win a $199 Apple gift certificate (which could be used for an iPhone).
Facebook social ads are a good idea, depending on your business. Facebook social ads can, depending on your business, help you garner more page views and perhaps grow your customer base.