Eileen Brown

Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.

Latest Posts

On Twitter: Difference between spam and noise

Last week at 140 | Twitter Conference I attended a panel on Twitter strategies and real-world case studies. Overall it was a solid panel with some talented speakers (Jeff Pester, Bryan Rhoads, Warren Whitlock, etc).

June 3, 2009 by Jennifer Leggio


The CEO's top five fears of social media

* Jennifer Leggio is on vacationGuest editorial by Yvonne TocquignyI recently spent eight months speaking to more than 200 executives about digital marketing and social media. During that time, I realized that five fears cause social media paralysis for CEOs.

May 28, 2009 by Jennifer Leggio


Transforming customer relationships with social media

* Jennifer Leggio is on vacationGuest editorial by John YaggieSocial media technologies have the potential to disrupt the traditional ways companies build and manage relationships with their customers. Customer relationships built on trust and loyalty are central to a company's reputation and value in the market.

May 27, 2009 by Jennifer Leggio


Micro-presence: changing the 'status' quo

* Jennifer Leggio is on vacationGuest editorial by Donald J. PattersonThere is no way that managers and their subordinates see eye to eye on social networking in the workplace.

May 26, 2009 by Jennifer Leggio


Powered steps up branded communities with Facebook Connect integration

Social marketing company Powered has stepped up its offering to its branded communities with a new Facebook Connect integration feature. Companies using Powered's community platform can now use Facebook to more easily share content with community members and expand their reach to recruit new users to their communities.

May 19, 2009 by Jennifer Leggio