Eileen Brown

Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.

Latest Posts

AMD uses Radian6 as a preferred 'listening' engine

One of the biggest challenges social media enthusiasts face while trying to sell their executives on a progressive marketing program is proving the value of listening. The concept of purely outbound marketing is old, yet safe, and many companies are afraid to invite the scary conversations in and take action on them.

June 11, 2009 by Jennifer Leggio

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Squarespace: Stop harshing my Twitter experience

So Squarespace, which does hosting and other webby stuff, is doing an iPhone giveaway via Twitter. Basically all a Twitter user needs to do is enter the #squarespace hashtag into a tweet and then he or she is eligible to win a $199 Apple gift certificate (which could be used for an iPhone).

June 9, 2009 by Jennifer Leggio

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On Twitter: Difference between spam and noise

Last week at 140 | Twitter Conference I attended a panel on Twitter strategies and real-world case studies. Overall it was a solid panel with some talented speakers (Jeff Pester, Bryan Rhoads, Warren Whitlock, etc).

June 3, 2009 by Jennifer Leggio

4 Comments

The CEO's top five fears of social media

* Jennifer Leggio is on vacationGuest editorial by Yvonne TocquignyI recently spent eight months speaking to more than 200 executives about digital marketing and social media. During that time, I realized that five fears cause social media paralysis for CEOs.

May 28, 2009 by Jennifer Leggio

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Transforming customer relationships with social media

* Jennifer Leggio is on vacationGuest editorial by John YaggieSocial media technologies have the potential to disrupt the traditional ways companies build and manage relationships with their customers. Customer relationships built on trust and loyalty are central to a company's reputation and value in the market.

May 27, 2009 by Jennifer Leggio

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Micro-presence: changing the 'status' quo

* Jennifer Leggio is on vacationGuest editorial by Donald J. PattersonThere is no way that managers and their subordinates see eye to eye on social networking in the workplace.

May 26, 2009 by Jennifer Leggio

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