Eileen Brown

Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.

Latest Posts

Why it is crucial to make sense of 'Twitter speak'

Guest editorial by Jeff CatlinWe often get asked what the next step in analyzing social media will be, so it seems appropriate that with Twitter being the “it” micro-blogging and messaging service these days, Twitter sentiment analysis is the natural selection.  Twitter has seen its user base grow dramatically over the last 24 months, far outstripping the growth numbers for the established social media players, like MySpace and Facebook.

July 7, 2009 by Jennifer Leggio

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Pitney Bowes branded community reduces customer support costs

During the 2007 postal rate change Pitney Bowes, which provides postal equipment and services to businesses, received more than 415K support phone calls on the rate change alone, all in under a month. This was in addition to the company's usual flow of customer calls, so its support teams were moving fast and furious.

June 25, 2009 by Jennifer Leggio

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Would you 'TweetPsych' a prospective employee?

Earlier today Twitter was all abuzz about Dan Zarrella's new Web service, TweetPsych, which provides a psychological profile of a person based on his or her tweets. It's a pretty nifty idea and Zarrella has a bunch of background on the science around it on his blog.

June 15, 2009 by Jennifer Leggio

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AMD uses Radian6 as a preferred 'listening' engine

One of the biggest challenges social media enthusiasts face while trying to sell their executives on a progressive marketing program is proving the value of listening. The concept of purely outbound marketing is old, yet safe, and many companies are afraid to invite the scary conversations in and take action on them.

June 11, 2009 by Jennifer Leggio

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Squarespace: Stop harshing my Twitter experience

So Squarespace, which does hosting and other webby stuff, is doing an iPhone giveaway via Twitter. Basically all a Twitter user needs to do is enter the #squarespace hashtag into a tweet and then he or she is eligible to win a $199 Apple gift certificate (which could be used for an iPhone).

June 9, 2009 by Jennifer Leggio

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