If you're trying to determine who to read and who to follow and who to potentially hire to guide your business to social media success, consider the fundamental principles of business decision-making.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
* Jennifer Leggio is on vacationGuest editorial by Michael GainesDo you remember Venn diagrams from high school math? Those are the overlapping circles which represent where two groups intersect.
If you win a Shorty Award, you can forever be known for your ability to influence in bursts of 140-characters or less.
* Jennifer Leggio is on vacationGuest editorial by Blake CahillCompanies and social media are on a collision course—with positive benefits. Thanks to the Internet and its increasingly social nature, the amount of information and conversation data existing today is breath-taking.
* Jennifer Leggio is on vacationGuest editorial by Don MacVittieThere is much speculation about how social media is changing business communications, but what are the identifiable differences, and how can they be marshaled in a constricted business environment?Imagine a store with a string of expletives on a sign out front next to another storefront with risque propositions on its sign, and a third with political slogans for one party or the other.
It is great to 'want to collaborate', but for an implementation to really succeed and in order to get the highest level of adoption, what ails you has to be very clearly defined.
The NFL needed way to "socialize" it's video and site content. Read how Reality Digital helped the league accomplish its goals.
While Michael Arrington continues his crusade against PR professionals, here's some constructive feedback for social PR folks, courtesy of Rafe Needleman.
On Monday, Peter Kim released 2009 social media predictions after researching via the only way social media predictions should be done -- crowdsourcing. It was a brilliant move on his part considering that user-generated content is a key foundation of the industry itself.
Let's face it, it's hard to swing a stick without hitting someone who has written a social media book these days. However, here are three that I recommend.