Mobility is the most important driver of innovation and advantage for smaller companies, while cloud investments are lagging, according to a new SAP-sponsored survey conducted by Oxford Economics.
Small Business Matters
Long-time small-business advocate Heather Clancy translates the latest SMB trends -- from e-commerce technologies to cost-effective applications, hardware, collaboration tools and cloud services that improve SMB efficiency.
Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation
For all the hype over social media and customer analytics investments, there's still plenty of money being spent on email marketing campaigns.
Most small businesses still prefer to accept cash or checks for transactions, but more than half of millennials aren't inclined to pay that way.
If current trends continue, by the end of the year, more small companies will be using hosted email services than those installing solutions in their office — and Microsoft 365 is gaining on the Google solution.
GoAnimate offers predesigned content and templates, but also lets small-business owners add their own video, images and audio.
By bridging local and remote storage, the hybrid service offers another twist on collaboration and file archiving.
Data from admissions, exhibits, merchandise sales and membership is being used to get a better handle on popularity and preferences.
The service provider has nabbed $8 million in venture funding, bringing its total backing to $39.5 million.
There's a big contrast between the IT investments made by successful small companies versus those performing in the bottom tier of their industries — but they aren't necessarily spending more money.
Shipping services targets small U.S. retailers stymied by the expenses and complicated processes associated with delivering packages to foreign locations.