Innovation

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J&T Express rides Southeast Asia e-commerce boom with HUAWEI CLOUD

When it comes to growth, J&T Express always knew where the future was for its logistics business since it was first established in 2015. E-commerce would be the engine, fuelled by the growing middle class of the Southeast Asian region, which had the world's third largest population.

J&T Express is the largest express company in Indonesia today, with e-commerce express delivery as its core business. The company's regional network spans seven countries in Southeast Asia and links to China as well.

Getting to this stage, however, required a rethinking of how to digitally connect to the e-commerce boom that the region was experiencing. The traditional way of doing IT would not be able to cut it, especially when it comes to scaling the business, the company's leaders understood from the start.

Instead, they looked to the cloud for the rapid development of its logistics business to meet the growing demand from the region's e-commerce platforms. HUAWEI CLOUD was the answer to their pain points.

One critical challenge was being able to scale up when the demand spiked. In the past 15 to 18 months, with more people buying from e-commerce stores, the requirements for logistics companies to have items delivered on time have also grown.

That is not to mention the periodic special events, where e-commerce partners will increase their sales volumes with attractive deals to consumers. These are instances where J&T Express has had to quickly scale up its IT resources to meet the increased traffic.

With HUAWEI CLOUD, J&T Express can easily handle the expansion of business whenever it occurs. The company does not have to worry that it would run out of resources to handle the higher, even unexpected, volumes.

At the same time, the company is looking to HUAWEI CLOUD to improve its security and optimise its operations. The scalability of the cloud platform enables it to support future intelligent logistics applications.

This also enables the logistics company to find out more about how well its services are being perceived. In turn, it can make decisions based on what the market is telling it and improve the customer experience.

This visibility is key to improving the customer experience as well. Not just visibility that comes after running extensive analysis, but useful intelligence available in real time, whenever that is needed.

This is especially important as many retailers and customers of J&T Express transition to a "clicks and mortar" world, where multiple channels are available to consumers to receive the goods they purchase.

For example, sophisticated warehouse management using the dynamic capabilities of HUAWEI CLOUD allows a logistics player like J&T Express to gain visibility across key touchpoints in a warehouse, from storage to dispatch.

In future, the cloud will also play an important role in a world where "omnichannel" e-commerce is the norm. It will help J&T Express to quickly prepare for market demand rather than react to it.

To plug into the future, J&T Express sought out HUAWEI CLOUD for its high-end capabilities in big data and enterprise intelligence. Since its business would be relying on the cloud platform, finding the right cloud partner was critical to its success.

J&T Express is currently using HUAWEI CLOUD's hybrid cloud solution, relying on both the Infrastructure as a Service (IaaS) and Software as a Service (SaaS) offerings from the public cloud provider to run its operations.

HUAWEI CLOUD's hybrid cloud solution also empowers J&T Express to run its enterprise intelligence applications to better predict future demand and thus prepare for it.

For J&T Express, it is important to have the option to use its private cloud for some requirements and also to extend its capabilities with Huawei's public cloud platform when it expects demand to grow.

Key to its success is the support that HUAWEI CLOUD provides. As each cloud user's requirements are different, it was important that HUAWEI CLOUD was able to cater to J&T Express' specific needs.

Timely and reliable localisation services and support are big reasons why J&T Express chose HUAWEI CLOUD, said Gao Zhiqiang of J&T Express.

J&T Express is looking to the capabilities that HUAWEI CLOUD offers to further boost its business in the years ahead. As it expands across more borders, it will seek to have the capabilities and support of a global could provider such as HUAWEI CLOUD to grow with it.

"By working with HUAWEI CLOUD, J&T Express receives stable, reliable cloud infrastructure, and enterprise intelligence capabilities," said Gao. "We also appreciate Huawei's customer-centric service."

"HUAWEI CLOUD is committed to becoming the preferred partner for enterprise digital transformation," said Jason Zhang, president of HUAWEI CLOUD's Indonesia business group.

"With AI collaborative Innovation and the unified architecture for cloud-edge-device synergy, HUAWEI CLOUD provides a seamless experience for J&T Express' cloud transformation," he added. "We will continuously support J&T Express to serve people more intelligently."

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