Marketing 101 for Tech Vendors
(Satire)For those of you who work for a technology firm, particularly you Marketing types, you will no doubt want to hold an “Analyst Day” to wow, dazzle and impress some influential types - like IT Research Analysts and the Enterprise Irregulars (disclosure - I'm an EI member). Do it right and you’ll get IT Research firms, bloggers and traditional media types to dedicate a lot of coverage (and hopefully a lot of positive buzz) towards your product lines.