We're leaving the era of standalone social networks and moving to a far more interconnected world. The digital enterprise approach combines vestigial point solutions and legacy applications into cohesive next generation systems of engagement.
Latest from Oliver Marks
We need a clear out of dotcom era style hype and froth in order to better focus on building next generation digital enterprises...
Differentiating effective Digital Enterprise workflows from the sea of casual solo social digital grazing continues to be a challenge — but perseverance is well worth it to make work lives simpler
Theoretical knowledge still largely dominates strategic thinking about the social web over practical experience, which has resulted in succession and long term planning issues as business use matures
Talking SMAAC and actually achieving business goals are two very different things as digital business needs mature
Real time social initiatives are often hamstrung by old fashioned measurement and process paradigms
Aggregating personal data is getting harder as digital social fragments, and Twitter spam isn't helping.
The cross currents of different digital use models have often tended to cancel out the effectiveness of company wide initiatives so far, and superficiality is increasing the challenges
The cult of me continues...data from a survey of US freshmen shows increasing perceptions of being 'above average': Are they deluded or the greatest generation?
Searches for ways to innovate often need to begin with looking at the self imposed limitations of internal corporate cultural conventions