Dana Gardner

Contributor

Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm. Gardner, a leading identifier of software and cloud productivity trends and new IT business growth opportunities, honed his skills and refined his insights as an industry analyst, pundit, and news editor covering the emerging software development and enterprise infrastructure arenas for the last 18 years.Gardner tracks and analyzes a critical set of enterprise software technologies and business development issues: Cloud computing, SOA, business process management, business intelligence, next-generation data centers, and application lifecycle optimization. His specific interests include Enterprise 2.0 and social media, cloud standards and security, as well as integrated marketing technologies and techniques.Gardner is a former senior analyst at Yankee Group and Aberdeen Group, and a former editor-at-large and founding online news editor at InfoWorld. He is a former news editor at IDG News Service, Digital News & Review, and Design News.

Dana Gardner is president and principal analyst at Interarbor Solutions, LLC, a New Hampshire-based IT analysis and new media content production and consultancy firm that he founded in 2005. He produces a series of podcast/videocast/transcript/blog content shows, called BriefingsDirect[tm/sm], some of which are sponsored and which he blogs on. Such sponsored shows are declared individually as such and by what organization or company. When Dana blogs on ZDNet on companies that he does have, or has had, consulting and/or sponsorship relationships, he declares that in each blog entry. There is no connection between the negotiation of such sponsorships and the opinions expressed by Dana here on ZDNet. The following organizations/companies are active sponsors, or have consulting relationships with Dana: Ariba/SAP, Akamai Technologies, BMC Software, Dell Software, Embarcadero Technologies, GigaOM Research, Hewlett-Packard, Kapow Software, The Open Group, VMware, and Workday. As a matter of CNET Networks and Interarbor Solutions policies, when Dana covers an organization that is also a sponsor of a BriefingsDirect-produced podcast, videocast or any other content, a disclosure will be included with the coverage. Updated (4/11/2013): Instead of providing a disclosure on just those editorials (blog posts, etc.) that intersect the above listed companies, we have changed the policy to include a link to this full disclosure at the end of every one of Dana's blog posts. In the case of audio or video-based coverage, such disclosures will be provided within the editorial content itself.

Latest from Dana Gardner

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Google Apps charges ahead with improved data security and long-awaited Java support

Google Apps charges ahead with improved data security and long-awaited Java support

Cast Iron Systems and Google have teamed up to overcome one of the biggest hurdles to cloud computing and software as a service (SaaS) in the enterprise -- concerns over data security.Cast Iron for Google Apps, which was announced today, includes the Google Secure Data Connection, enabling the encrypted exchange of data between a company's enterprise applications and Google's cloud offerings.

April 8, 2009 by in Google

Wind River's John Bruggeman on Google Android and the advent of mobile internet devices

Wind River's John Bruggeman on Google Android and the advent of mobile internet devices

Clearly, the great promise of the Google phone platform is aimed more at an ISP mentality, where they make money on how we provision or enable new services or applications. ... the traditional carrier is a more connection-based business model. You pay for connection. This model will clearly evolve to be some sort of internet model, which today is typically an ad revenue-share model. That’s how I see OHA will play out over time. We’re going to have to adopt or embrace an ad revenue-share model.

December 11, 2007 by in Google

Search marketing may be the most promising new media channel yet

Search marketing may be the most promising new media channel yet

As a result of my success with search-based content relevancy, I was recently asked to contribute to new bog on new marketing strategies, called the Inspire Blog on smartmarketers.com. My debut entry is the first installment of a podcast discussion I recently had with IT media guru Sam Whitmore, founder and editor of Sam Whitmore's Media Survey. The entry makes the case for the power of content in search relevancy. The next installments will deal with how to actually create the content that ranks best.

May 5, 2007 by in Google

Business context search, a researcher's dream come true

Business context search, a researcher's dream come true

So now I've not done my job as an analyst without a quick ZoomInfo search to "find competitors" whenever I write on companies. It gives me a safety net that I have not missed anything, like a new company emerging in a space. It allows me to quickly develop a market snapshot, with the links to the firms and their leadership. Very powerful.

December 1, 2006 by in Google