Dana Gardner

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Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm. Gardner, a leading identifier of software and cloud productivity trends and new IT business growth opp…ortunities, honed his skills and refined his insights as an industry analyst, pundit, and news editor covering the emerging software development and enterprise infrastructure arenas for the last 18 years.Gardner tracks and analyzes a critical set of enterprise software technologies and business development issues: Cloud computing, SOA, business process management, business intelligence, next-generation data centers, and application lifecycle optimization. His specific interests include Enterprise 2.0 and social media, cloud standards and security, as well as integrated marketing technologies and techniques.Gardner is a former senior analyst at Yankee Group and Aberdeen Group, and a former editor-at-large and founding online news editor at InfoWorld. He is a former news editor at IDG News Service, Digital News & Review, and Design News.

Dana Gardner is president and principal analyst at Interarbor Solutions, LLC, a New Hampshire-based IT analysis and new media content production and consultancy firm that he founded in 2005. He produces a series of podcast/videocast/transcript/blog content shows, called BriefingsDirect[tm/sm], some of which are sponsored and which he blogs on. Such sponsored shows are declared individually as such and by what organization or company. When Dana blogs on ZDNet on companies that he does have, or has had, consulting and/or sponsorship relationships, he declares that in each blog entry. There is no connection between the negotiation of such sponsorships and the opinions expressed by Dana here on ZDNet. The following organizations/companies are active sponsors, or have consulting relationships with Dana: Ariba/SAP, Akamai Technologies, BMC Software, Dell Software, Embarcadero Technologies, GigaOM Research, Hewlett-Packard, Kapow Software, The Open Group, VMware, and Workday. As a matter of CNET Networks and Interarbor Solutions policies, when Dana covers an organization that is also a sponsor of a BriefingsDirect-produced podcast, videocast or any other content, a disclosure will be included with the coverage. Updated (4/11/2013): Instead of providing a disclosure on just those editorials (blog posts, etc.) that intersect the above listed companies, we have changed the policy to include a link to this full disclosure at the end of every one of Dana's blog posts. In the case of audio or video-based coverage, such disclosures will be provided within the editorial content itself.

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Serena Software brings business mashups to mainframe application release process

Serena Software brings business mashups to mainframe application release process

Serena jumped into the mashup world just a little under a year ago. At the time, I said I thought they were "taking a walk on the wild services side," but I saw great hope for their approach. Just last month, Serena made news again when it released its Mashup Composer service, which allows users to drag and drop a wide variety of consumer information and combine it with data from internal applications.

July 15, 2008 by in Collaboration

StrikeIron adds data delivery punch to Serena Software's mashup exchange

StrikeIron adds data delivery punch to Serena Software's mashup exchange

One example of a successful Business Mashup is the Serena Salesforce.com Credit Approval Mashup. The Mashup automates the interaction with D&B credit information via a StrikeIron Web service and allows sales personnel to request approval to extend credit to prospects. It can be downloaded for free along with a demo from the Mashup Exchange. A subscription to the data can be obtained from StrikeIron.

July 28, 2008 by in Collaboration