Latest from Vala Afshar
State of Marketing Research: Real-time intelligence and hyper-personalization are a competitive advantage
The State of Marketing 2022 research based on a survey of 6,000 marketing leaders worldwide highlights how marketers are evolving in the face of uncertainty, preparing for retirement of third-party cookies, enhancing the customer experience, and innovating to meet changing customer needs.
Only a third of higher education students report having a great university experience
Only a third of students report having a great university experience, this according to the 2022 Connected Customer Report from Salesforce, highlighting insights into the global higher education trends from over 2,600 students and staff.
To win in this economy, businesses must differentiate on service quality
A world renowned customer service and support expert shares his views on the latest State of Service 2022 research, highlighting the importance of speed, personalization and intelligent engagements as the most important business currencies in a more decentralized, hyperconnected, and digital-first knowledge sharing economy.