The past two years have demonstrated how valuable video can be to small businesses.
The COVID pandemic accelerated business adoption of video, both for collaboration and external communications. For many businesses, video is also a tool to prospect, market, serve, and meet with potential customers across the globe.
Increasingly, businesses are implementing video to support remote work initiatives. Gartner estimates that this year, 31% of all workers worldwide will be remote, a figure that includes those working either a hybrid or fully remote schedule. The United States will have the largest percentage of remote workers in 2022, comprising 53% of the workforce.
The power to support video
Video is a crucial component of remote work. There's something special about sharing a visual connection with coworkers, and it often spurs creativity and cooperation. You can see people react in real time, with no need to second-guess or try to read the 'tone' of an email.
In addition, email conversations can be interrupted, which throws off the flow of a conversation. Short video calls or meetings – scheduled or impromptu – can be more productive and conducive to collaboration.
In 2022, synchronous (think chats and conferences) and asynchronous (recorded and distributed) video will be key. And the ability to record presentations from a meeting and have them available for later reference is also critical.
Everyone has a phone, tablet, or laptop within reach, and video chatting is already ubiquitous outside the office. Employees and customers are just a quick click away from engagement, and video is an affordable way to close sales, engage with team members, and support customers. But for all the dots to connect, you'll need processing power and the right peripherals to make a professional appearance.
Robust PCs, such as Dell XPS laptops or Precision workstations can not only stream video reliably, they can help your team create asynchronous video – everything from training courses for employees to support videos for customers to product demos for potential customers.
Live, pre-recorded, why not both?
The power of the written word is strong, but seeing is believing. Some pitches need to be made through video. Show – don't just tell -- how your product or service can solve your prospect's problem or satisfy their need. Using video provides an extra, personal touch when communicating and lets your audience become more familiar with your product or service. It can also convey your brand's "personality." Video breaks through the noise in a crowded, competitive field, promotes response, and gets you closer to booking a meeting.
Even budget-conscious small businesses can create killer content: For example, the Dell Vostro 7510 laptop can not only create PowerPoint presentations with advanced multimedia features but also edit professional-looking, attention-grabbing, opportunity-landing videos.
Video presentations, whether produced live or asynchronously, help add further dimension to your product pitch. Asynchronous video also lets viewers watch at their own pace, and they can be reused as long as you want to store them.
Asynchronous and live video are flexible tools that businesses can use to improve communication as well as product marketing. With modern PCs, even mom-and-pop organizations can use video to help their businesses take off and visualize a future that's more than just words on a page.