Electric cars: Three secrets to success

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Electric cars: Three secrets to success Kevin Czinger, CEO of battery and electric car designer and manufacturer CODA Automotive, talks about how his company looks at the market. He identifies what it will take for the average consumer to want to buy an all-electric vehicle and why models from Ford, GM, and Toyota failed to gain traction. He speaks at GoingGreen Silicon Valley 2010 in San Francisco.

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