Treppenwitz or perhaps more correctly ‘l’esprit de l’escalier’ is the expression for when you think of the perfect thing to say, but long after the moment you should have said it. In this series of blogs I given myself a second chance to comment or correct topics I’ve covered this year.
I considered the impact of mobile on commerce in two of my April posts. Clearly, more retailers are getting mobile right, as 2013’s cyber Monday saw 19.5% increase in mobile payments. And, in what is a constant theme in this blog, SMS had a big impact on black Friday. As Best Buy explains in the linked article,
In this strategy, …Best Buy is urging consumers to opt into its SMS database so that they will be able to receive the latest information regarding the opportunities that will be available to them on Black Friday and the entire holiday shopping season. From that time, shoppers can choose whether or not to continue to receive mobile marketing texts.