JupiterResearch says that European consumers who download music from illegal file sharing networks currently outnumber those downloading from legal services such as Apple's iTunes Music Store by a factor of three to one: 15% file share while just 5% pay to download. There is solid demand for paid downloads, however, 10% of European consumers are willing to pay, rising as high as 31% in Sweden. File sharing penetration in Europe is highest among younger consumers (34% of 15-24 year olds) and is impacting the way they value music with many having little concept of music as a paid commodity. Among the 46% of European online 15-24 year olds who use the Internet to consume music, the CD is becoming increasingly irrelevant: 40% do not consider the CD to be a good value for money and 43% prefer to copy rather than buy CDs.
Digital Health and Wellness