Anne Wojcicki, the wife of Google co-founder Sergey Brin, is to launch 23andme Monday -- it appears they are already taking orders now though. The service, partially funded by Google, has set out to revolutionize how we look at ourselves in reference to the past, present and future. For $999 you will receive a complete DNA scan that reveals your ancestry, what your risk factor for developing certain diseases is, and will keep you up-to-date with the latest medical advancements that directly affect you.
If I had $999 to spend, I'm not sure I would do it yet though. I have no problems morally, or otherwise, sending my cheek swab to 23andme for analysis. I'm not even overly concerned with the price point. It's the fear of what they are going to tell me about myself that scares the bejesus out of me. What they are offering isn't too extreme, but it's almost like knowing the exact date and time of your death -- cool, but not for me.
It would be interesting to know how many people take the plunge on Monday -- it's a lot of money, but the information you get is potentially invaluable. What do you think? Would you be willing to send your DNA to a private company for analysis? If so, would you pay $999 for it?